It has been more difficult than usual for Sony to succeed in the Japanese market this generation. Some have launched the theory that the Playstation 5 is simply too space-consuming for small, Japanese homes – but the reality is probably rather that the Japanese market is dominated mainly by smartphone-based games, and also by the Switch console dominating something brutal.
An example of the latter we get from Famitsu which now reveals that over 25 million Switch units were sold in Japan alone. About 18 million of these are traditional Switch machines, five million Lite-diton and the two million OLED variant. In addition, a number of Switch games are still among the best-selling each month, even though they are several years old.
Animal Crossing: New Horizons, for example, has sold 7.26 million copies in Japan alone, and Super Smash Bros. Ultimate has sold 4.89 million copies. To play around with numbers, 125 million people live in Japan and every fifth person on average owns a Switch.