“Big Brother” is historically one of the most watched programs on world television and, although the main protagonists are the participants of the program itself, one of the central parts for the show to work is the host, who rules the show. cycle to make it more entertaining. Several names have passed through that position throughout history, such as Mariano Peluffo and Jorge Rial, but now the one who runs the show is Santiago del Moroof which a very profitable section was discovered that he has in his contract.
According to the Diario Crónica, the renowned host was an important part of the conversations with the brands and would take a portion of the advertising revenue from the most watched television program in Argentina. This came out after the news was published that the cycle in charge of Santiago del Moro It could last a little longer and that the repechage could compete hand in hand against the second season of “El Hotel de los Famosos”.
There are several characters that can return to the most famous house in the country. Among them are Tomás Holder, who was the first to leave, Martina Stewart, Mora Jabornisky, Juan Reverdito and Lucila “la Tora” Villar, who was the last to leave the cycle with a significant percentage of the votes. In this way, it would fall into Santiago del Moro continue in front of the most important battle horse of Telefe for a while longer.
How much does advertising cost on Big Brother?
Hand in hand with this news about the cut that takes the presenter for advertising as well It was known this week how much the second of propaganda in the program is worth which exceeds 20 rating points in almost all its issues.
According to the Twitter account “Real Time Rating”, the second would come out around 792,000 pesos or 2,490 dollars at blue value. It is worth clarifying that this is only regarding the brands, not the SOPs, whose values were not informed by the bird’s social network account.