The younger, the more popular: Shared mobility offers are becoming increasingly popular with Generation Z


Hamburg (ots)

FREE NOW, Europe’s super app for mobility, asked thousands of city dwellers in Germany and Europe about their current mobility behavior at this year’s European Mobility Week (September 16 to 23, 2022). The results show that the willingness of Germans to regularly switch to alternative and more sustainable means of transport is growing. According to this, 67 percent of those surveyed in Germany can imagine regularly switching to new mobility services that can be booked via app, such as e-scooters, e-bikes, e-mopeds or car sharing.

Current studies also show that Mobility as a Service (MaaS) has one of the greatest potentials for reducing emissions in the mobility sector. These can be reduced by up to 54 percent through increased use of shared mobility options. Mobility platforms such as FREE NOW can therefore make a major contribution to achieving current climate goals.

Shared mobility options are becoming increasingly popular, especially among Generation Z, born between 1997 and 2012. The hours saved in traffic jams and lower private and social costs (e.g. climate change or infrastructure costs) are particularly important for those surveyed. At the same time, the study results show a clear age gap: the older the respondents, the more likely they are to opt for a traditional mobility offer.

Alexander Mönch, Head of Germany at FREE NOW, says: “Mobility platforms can make a major contribution to car-free zones in city centers and to climate neutrality in general. Users are increasingly recognizing the advantages of shared mobility options, for example when it comes to reduce the overall need for parking in our cities. At FREE NOW, our goal is to promote sustainable urban mobility to create livable cities with fewer emissions. By working with our partners, we intelligently balance vehicle supply and Demand and thus increase the efficiency of urban mobility. We will be the first mobility platform to offer local zero-emission mobility in all key European markets by 2030. All journeys booked via our app have been climate-neutral since 2020. Since then we have also had almost 200,000t offset in CO2 emissions, w while focusing on forest conservation and regeneration.”

Growing demand for environmentally friendly mobility options – the number of electric tours has almost tripled in Germany

This year, FREE NOW saw growing demand for sustainable mobility options in all markets. The number of trips with electric vehicles has almost tripled compared to 2021 with growth of almost 153 percent in Germany. Lisbon and Hamburg were the cities with the highest number of e-tours on the platform this year. Overall, FREE NOW has significantly reduced emissions by switching to electromobility and has directly saved CO2 emissions since 2019, which corresponds to around 105,600 beeches.

About the survey: FREE NOW, together with the opinion research institute Kantar, surveyed a total of 5,003 people living in cities in Great Britain, Germany, Austria, France, Spain, Portugal, Italy, Ireland, Poland and Greece. The representative online survey was conducted from July to August 2022.

Press contact:

Christopher Weferling
PR Manager Germany/Austria
Telephone: +49 (0) 171 68 33 421
Email: [email protected]

Original content from: FREE NOW, transmitted by news aktuell

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