They will sell Balenciaga and Prada clothes in Zuckerberg’s metaverse

Mexico City.- The digital company Meta, founded and created by Mark Zuckerberg, will launch its online store within the so-called metaverse to allow various fashion brands to sell their products for virtual avatars.

To this end, companies such as Balenciaga, Prada and Thom Browne have already lined up to do business in this avant-garde universe.

It was Zuckerberg himself who spoke about the upcoming avatar store during a video broadcast with Instagram fashion chief Eva Chen.

“It’s basically a clothing store for your Meta avatar. We already have a lot of different free clothing… but we wanted to create this marketplace as well,” said the Facebook co-creator. “A big part of how people express themselves is through what they wear and fashion.”

The billionaire added that it was “really cool” to see the kind of work Meta is doing to push the fashion world forward within the metaverse.

“A big part of the dream here is to make it accessible to anyone,” Zuckerberg said.

For his part, Chen, who called it a “passionate project,” talked about the brands that will join Meta’s digital fashion market. He also showed images of the possible new looks designed by the brands, on a Zuckerberg avatar!

Among them were a Balenciaga motocross leather look and Prada’s Linea Rossa white nylon ensemble.

“Digital products are going to be a major way to express yourself in the metaverse and a huge driver of the creative economy. I’m excited to add more brands and bring this to VR soon as well,” Zuckerberg said in a Facebook post, while sharing a GIFs of the designs.

Meta Platforms Inc. owns the social networks Facebook, Instagram and WhatsApp. The online store will launch next week in the United States, Canada, Mexico and Thailand. It will first be available for use on Facebook, its Messenger service, and on Instagram.

According to the Reuters news agency, a Meta spokesman said that the designs of these fashion brands would be priced between $2.99 ​​and $8.99 per garment.

“Web3 and Meta are providing unprecedented opportunities for Balenciaga, our audience and our products, opening new territories for luxury,” said Cédric Charbit, CEO of Balenciaga, in a press release.

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