The Tigres club of the Autonomous University of Nuevo León (UANL) became the first Mexican soccer team to enter the digital economy of virtual assets, after making an alliance with Bitso, the leading cryptocurrency platform in Latin America.
Through social networks, the feline team announced the arrival of its new international sponsor with a photograph of its star André-Pierre Gignac with the jersey number 1,356,321.67, which is the current price of Bitcoin.
This association leads us to explore new opportunities in the club to use cryptocurrencies in our day-to-day lives and fully immerse ourselves in the new digital era, ”said Mauricio Culebro, president of Tigres.
Bitso is a cryptocurrency platform that emerged seven years ago in Mexico and that today has operations in Argentina and Brazil, with more than 3.3 million users.
Bitso and Club Tigres are united by a series of values, including accessibility, inclusion, community, and above all, our desire and efforts to innovate. Tigres is an innovative team that, as Bitso has done in recent years, seeks to take risks to positively transform the industry it is in.
We are ready to take advantage of this alliance that will break and generate new schemes, ”said Felipe Vallejo, Bitso’s Director of Corporate Affairs.
New sponsor, new number.
– Official Tigres Club (@TigresOficial) November 23, 2021
Copyright law strictly prohibits copying all or part of Excelsior’s materials without first obtaining written permission and without including the link to the original text.