TikTok launches TikTok Now, a pale copy of BeReal, and thus enters the circle of apps that lack inspiration

The Chinese platform will deploy a new feature that allows you to share with your friends at a given moment, a photo or video of what you are doing. A novelty that is a shameless copy of what BeReal already offers.

TikTok has just announced the arrival of a new creation tool in its application. TikTok Now, that’s the name of the feature, is presented by the platform as “a daily photo and video experience to share your most authentic moments with the people who matter most”.

Concretely, TikTok Now allows you to record a ten-second video or capture a photo using the front and rear camera of your smartphone of what you are doing. The two images obtained are then displayed on top of each other to finally be shared with your loved ones. Every day, TikTok Now will send you a notification to remind you to do so.

© TikTok

This novelty, however, has an aftertaste of deja vu. Indeed, TikTok did not look very far to create it. Visibly lacking in inspiration, the Chinese platform has, in all relaxation, copied identically what the application offers. BeReala pioneer in the field.

This French social network, whose popularity is starting to climb, allows you to immortalize what you are doing at any time of the day. For this, the application uses the front and rear camera of your smartphone, and combines the two images obtained to share them with your loved ones. Every day BeReal sends a notification to remind you to share with your friends what you are up to.

With an eye for detail, TikTok even went so far as to mimic the style of notifications sent to users to remind them to share their day. When BeReal displays its notifications between two Danger panels, TikTok displays its own between two flashes.

In its press release, TikTok indicates that TikTok Now will be tested over the next few weeks. The feature will be accessible directly from the Tiktok app in the US, but may have its own app in other regions. Users, who will be using TikTok Now, will be able to select who they want to share their content with.

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