TikTok is rolling out its comment dislike button globally for all users, the company announcement Friday. The short-form video app began testing the dislike button in April to allow users to identify comments they deem irrelevant or inappropriate.
If you click the dislike button on a comment, the comment will not be public and commenters will not be notified that their comment has been disliked. Commenters and other users will also not be able to see how many times a comment has been disliked. You can also resume your aversion by pressing the button again.
“Earlier this year, we started testing a new way people could identify comments they deem irrelevant or inappropriate,” TikTok said in a tweet. “After some testing, we release it worldwide. We created it as a new way to hear feedback directly from our community. This allows us to better identify irrelevant or inappropriate comments, which helps us foster a comments section for genuine and genuine interactions.
TikTok says its main priority with this feature is to create a better experience for users. When TikTok started testing the button, he explained that he saw the dislike button as a way to flag comments that may be spam or don’t make sense in the context of the video below. which they are published. He noted that the dislike button is not considered a way to report comments and that users should always use the standard process for reporting comments for harassment, hate speech, bullying, etc.
TikTok has been developing the dislike button for a while now, as a social media consultant Matt Navarre first spotted the feature in March 2020.
With this latest launch, TikTok joins several other digital platforms that have a variation of a dislike button. For example, YouTube offers a thumbs down button for comments, but the like count is private. On the other hand, Reddit offers a similar downvote button for comments, but the total upvotes and downvotes are public. Metaverse Marketingverse Marketing also tested a private downvote button for replies to tweets.