TikTok starts pilot project around mobile games

The social media platform TikTok, which is mostly known for singing, dancing and lip-syncing, is now looking to enter the gaming market. However, there are no AAA games on the agenda when starting a pilot project with minigames. These are a handful of HTML5-based titles that can be played directly in the app. This reports TechCrunch and it will reportedly be well-known mobile game developers who are part of the project, such as Voodoo, FRVR, Nitro Games, Aim Lab and Lotum.

The pilot project will initially only be offered to selected countries, but which are covered is currently unknown. Here’s what a representative for TikTok told TechCrunch:

“We’re always looking at ways to enrich our platform and regularly test new features and integrations that bring value to our community. Currently, we’re exploring bringing HTML5 games to TikTok through integrations with third-party game developers and studios.”

The pilot project has two goals. Partly to be able to get an idea of ​​how interesting a selection of games is for the users, but also to be able to test technically how well such a function works in the app. The idea is that the games should be accessible through the “Add Link” section, in connection with uploading your video. There, a sub-menu will appear with different choices, such as recipes, reviews and just games.

The fact that TikTok and the mobile game giant Zygna, now owned by Take-Two, have joined forces means that it does not immediately come as a surprise that this may now become a reality, and if it turns out well, there is a plethora of game titles to integrate into the service. Whether it will cost anything is not clear, but a not-too-unfair guess is that the rub will be free-to-play with a generous selection of different types of microtransactions.

This is how the full list of games looks like:

  • Basketball FRVR by FRVR
  • Tap the Difference by Lotum
  • Peek a Who by Nitro
  • Pride Run by Voodoo
  • Influencer Run by Voodoo
  • Space Destroyer by Nitro
  • Mr. Aim Lab’s Nightmare by Aims Labs
  • Kitten Force by FRVR
TikTok starts pilot project around mobile games

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