Tips for entrepreneurs: 4 tips to build a strong brand

A good percentage of current business started during the pandemic. This reality has increased competition in the different sectors and, with it, a greater need for entrepreneurs to differentiate their brand from the others.

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“The key is to build a brand that is easy to recognize and that can be accepted by consumers. If we manage to get them to talk about us and that they also recommend us, we can say that we have achieved it”advise the experts of the Certus Institute.

How to build a strong brand?

1. KNOW YOUR BRAND AND EXPLORE THE OPPORTUNITIES. Define what your value proposition is, your purpose and all the resources and capabilities you have to compete.

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2. BRAND IDENTITY. Define how the tone of your communication with your clients will be, create a good logo with an appropriate typography and a color palette that is consistent with your proposal.

3. BRAND STRATEGY. You can implement advertising and communication campaigns in different channels, which must be aligned with the identity of your brand and with everything previously worked on.

4. CREATIVITY PROFESSIONALS. Always look for people trained in the field so that you have greater chances of success when positioning and differentiating your brand.

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Attention entrepreneurs! 5 tips to have a successful delivery

Do not think of implementing the service with the goal of achieving greater utility only. Look for cost compensation and, if prices have to be increased, analyze a margin according to the market.

It is important that you implement this service in your business.  Photo: iStock.
It is important that you implement this service in your business. Photo: iStock.

Delivery increased in our country with the arrival of the pandemic and now this service is a good window to expose your business, expand the coverage of your products and improve demand control by learning about orders in advance. Therefore, if you have not yet implemented it in your business, do not waste any more time and Do it following the advice of the experts from the Technological University of Peru (UTP):

1. CHANGE THE PERCEPTION OF THE BUSINESS. Understand that your ‘A’ product is now a new product that we can call ‘A + delivery service’. The client today will qualify you together.

2. APPLY A REDESIGN. Improve your existing activities and tasks so that you can function well in the same place and also with delivery.

3. LOOK BEYOND. Do not think of implementing the service with the goal of achieving greater utility only. Look for cost compensation and, if prices have to be increased, analyze a margin according to the market.

4. TAKE CARE OF HEALTH AND SAFETY. Don’t forget to apply protocols that guarantee the well-being of customers and collaborators.

5. IMPROVES COMMUNICATION. Control the customer experience looking for feedback opportunities for continuous improvement of your processes and products.

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