Twitch has become a go-to platform over the past few years, exploding into the gaming scene and draining an audience and variety of steamers that would have been hard to imagine a while ago. For these content creators, the question of remuneration is central, but Twitch has just announced a major change to come on this aspect.
No more 70/30 revenue sharing, it will be 50/50 for everyone
For years, the Twitch platform has been based on a 50/50 compensation system for the majority of streamers. Nevertheless, some of them, generally quite well known, were able to sign a more advantageous contract when the platform was less popular than today: the famous 70/30.
Twitch had announced to stop signing new contracts in 70/30 without going back on the contracts signed several years ago. It is now over since all steamers will switch to 50/50 from June 2023 as formalized by Dan Clancy, the boss of Twitch in a note published on the platform’s website.
To make it a smooth ride with Twitch Partners, Twitch will continue to pay major streamers 70/30 for the first $100,000 in revenue. After that, future earnings will be capped at a 50/50 split.
At the same time, Twitch will launch a new policy introducing more advertising breaks during live streams, thus increasing advertising revenue with a 55% share granted to streamers in order to encourage them to stay on the platform. We can nevertheless suspect that this risks having the opposite effect on the hearings.
Twitch confirms the changes to rev split
– starting June 2023, Twitch will not offer a 70/30 split anymore
– streamers with a 70/30 split will get a 50/50 split after $100k earnings
—Nibel (@Nibellion) September 21, 2022