Underwater Galaxy: Samsung fined 9.1 million euros

A few years ago, a series of advertisements in Australia suggested that seven Galaxy models could withstand water immersion in the pool or the sea. advertisers. Samsung has just been sentenced for false advertising.

Image 1: Galaxys under water: Samsung fined 9.1 million euros
Misleading advertisements – Credit: Samsung

Between 2016 and 2018, Samsung ran a series of nine adverts in Australia touting the water resistance of its Galaxy smartphones. These ensured that the brand’s phones could be used in the pool or in the sea. Here are the models concerned: Galaxy S7 Edge, Galaxy S7, Galaxy A5, Galaxy A7, Galaxy S8, Galaxy S8+, Galaxy Note 8.

Problem, the Australian Competition & Consumer Commission (ACCC) was bombarded with complaints from users who had believed in the advertising scenes. And to explain to the regulator that their smartphones had started to malfunction after the aquatic immersion, some not even working at all. Claims in advertisements, which turned out to be false, therefore misled consumers.

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Samsung fined for misleading ads

In response, the ACCC took Samsung to court in July 2019. After a long legal process, Samsung finally agreed to pay a fine of 14 million Australian dollars (approximately 9.1 million euros) in because of its misleading advertisements. The manufacturer has recognized that a risk of corrosion via the charging port was possible in contact with salt water or swimming pool water, details ACCC lawyer Caryn Van Procter. The issue occurred when users charged their phones while the charging port was waterlogged.

ACCC President Gina Cass-Gottlieb welcomed the court’s decision: “Samsung Australia’s ads promoting its Galaxy smartphones featured people using their phones in swimming pools and seawater despite the risk of significant damage”. And to add: “This penalty is a strong reminder to companies that all product claims must be substantiated.”

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For its part, the manufacturer split a press release: “Samsung strives to provide the best possible experience to all of its customers. Samsung regrets if any Galaxy users have experienced an issue with their device as a result of the issues covered in this case”. And to ensure that the problem was no longer relevant on its latest models.

Source : The Guardian

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