VW revives old brand

Bronco: The revival of the Ford classic has triggered a lot of excitement.
Bronco: The revival of the Ford classic has triggered a lot of enthusiasm. (Source: /manufacturer images)

VW has been trying for some time to gain a foothold in the important market. Although the group had a suitable model in its range with the Amarok (will also be back soon), the pick-up was not available in the USA of all places. The reason was higher import duties for certain types of cars as a result of a trade dispute. With a new model from the factory in Chattanooga (Tennessee) or a new plant in the USA or in Mexico, the group could also become competitive in the USA.

How VW got the name Scout

International Harvester: This name should now only be known to real car nerds. Founded in Chicago in 1902, the manufacturer first built cars from 1907, then trucks and agricultural machinery, before the name disappeared into thin air in 1985.

One of the better known – or rather, not entirely forgotten – models was a lusty SUV built between 1960 and 1980, similar to the Ford Bronco and Jeep Wrangler: the Scout.

However, International Harvester did not completely disappear. But a part went into the company Navistar International Transport Corporation. Navistar, the short form, is now a truck manufacturer with 12,000 employees and more than 7.5 billion dollars in sales (about 6.4 billion euros). And also since last year a brand of the VW commercial vehicle group Traton (including MAN, Scania). The merger with the truck manufacturer also gave VW access to the Scout name.

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