Whitepaper: Auditory Memory – The Gatekeeper in Voice Commerce/ practical tips on what brands need to consider when it comes to voice marketing in order to get into the auditory memory of consumers.

RADIOZENTRALE GmbH

Whitepaper: Auditory Memory - The Gatekeeper in Voice Commerce/ practical tips on what brands need to consider when it comes to voice marketing in order to get into the auditory memory of consumers.

Berlin (ots)

Spoken language is gaining in importance in the digitized world: In voice commerce, products are searched for and ordered with the voice. This requires brands to have their own voice marketing, which should not focus solely on technology or acoustic search engine marketing. Because it is crucial to get consumers to say the right words at the right time so that they find and buy a brand. For this you have to plant yourself in the auditory memory. Complex processes in the brain control the processing and storage of spoken language.

The whitepaper explains the new challenges in voice commerce, how auditory perception works for consumers and practical approaches to using the possibilities of auditory power for brands. Because remembering and reproducing brand names and brand attributes can be improved through the use of rhymes, rhythms, melodies and repetitions.

“Anyone who takes modern voice commerce seriously as a brand must think about strategies to get into the auditory memory of the consumer. There are many possibilities and stylistic devices of the language keyboard for this purpose. It is important that the customer chooses the right words at the right time to order the exact product via voice.”says Dirk Engel, author of the whitepaper and independent media researcher and management consultant.

“Technological innovations are increasingly integrating voice, because language is also the most natural form of communication for people. For brands, this means that they must position themselves now for the auditory future. To get into auditory memory, radio with the long reach is that Medium that reaches people with the messages and keywords that brands need to get into just that.”says Grit Leithäuser, managing director of the radio headquarters.

The white paper is available for download here: https://www.radiozentrale.de/werbung-im-radio/audiokreation/das-auditive-dachtnis/

About the radio station

The generic initiative Radiozentrale sees itself as a joint platform for public and private radio stations as well as related companies in the radio industry. The Radiozentrale has set itself the goal of positioning the medium of radio and providing comprehensive information about the (advertising) medium of radio. More info: www.radiozentrale.de

Press contact:

radio headquarters
dr Matthew Hoffman
Head of Communications & Public Relations
Email: [email protected]
Phone: 030 / 325 121 63
www.radiozentrale.de

Original content from: RADIOZENTRALE GmbH, transmitted by news aktuell

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