Why is everything changing so quickly now?

Today, everything has changed so quickly, and the epidemic is currently interpreted as the biggest influencing factor, but in fact, there are many more complicated factors behind it that have led to today’s situation: the information flow we see and the feeling The form of life is extremely fast, even more than before.

You may be wondering why this is so, and how our society has changed to make attention so variable and fragmented that time seems to be passing by our eyes faster than ever. What are the reasons behind this phenomenon?

Changes in the production process of content and information

First, the development of technology has changed the tools people use to produce content and information. In the past, content was often more traditional, and was created through writing, drawing, and shooting. Today, most content is produced digitally. Even the original written content, thanks to the rise of smartphones, has made the process of digitizing it extremely simple and convenient. Of course, smartphones play a very important role in this.

Above: Dragon Ball’s transition from black and white lines to today’s digital anime era

In the past, content was usually disseminated through traditional media such as newspapers and magazines. The editing of content by traditional media platforms is not as fast as it is today, requiring a certain production cycle. Taking the classic comic work “Dragon Ball” as an example, we can see the changes in content production brought about by the times by looking at the content creation process of “Dragon Ball” from the past to the present.

This work was originally carried out through comic series, and the early creation was basically based on traditional painting. In the later period, digital animation was introduced, and more animation films were added later, and the production of content was gradually converted to digital. Now, Dragon Ball’s latest titles are starting to be produced in a cinematic, increasingly digital fashion.

“The history of human art development is actually a history of the evolution of media and technology. Every technological advance in history will inevitably bring about a huge change in the form of art.” In the past, people’s access to information and content was based on some physical Forms, such as murals, sculptures, concerts, concerts and other traditional models, now have more digital content, of course, this is also the change of the times.

Algorithms and platforms make information transfer faster

In earlier decades, the careers of musicians who wrote compositions may have started so early that some people’s careers may have ended before many people around the world knew them. It took longer for it to become popular due to the slower spread of information at the time. For example, a musician might release an album, but only a few people will buy or hear it. Then, if those people like it and tell their friends, maybe more people will start listening to the album. But it will take a long time for the album to become popular globally.

In the past, it took months or even years for a new song or movie to become popular and become widely known. It takes time for people to discover it, and then it spreads slowly through word of mouth. However, now that we have the internet and social media, news and information travel faster.

Things are different now. With social media, an artist can release an album and have it instantly accessible to millions of people. If these people like it, they can share it with their friends on social media and more people will start listening to it. In the various platforms based on algorithms, APP plays a role in fueling the flames.

In terms of production, artists can also collaborate with other artists around the world, so both parties can potentially expand their reach and build fan bases that transcend borders. So the popular stuff is much faster than before. In the past, it took a long time for movies to be translated and dubbed into other languages. This is because it is a time-consuming process that requires a lot of manpower. Also, studios are reluctant to spend money on translation and dubbing unless they are sure the film will be a hit.

Today, things are different. With the help of technology, movies can be translated and dubbed faster. That’s because there are now software programs that can support the process, and with platforms and social media, it’s easier to find language and cultural experts to support projects, even if some of the people on the project may be part of a remote team in a virtual office. Also, studios are more willing to invest in translation and dubbing because they know they can make a lot of money by releasing films in multiple languages.

You can’t find any of this information until people have access to the internet. Access may be a contributing factor, but social networks are sure to accelerate that visibility. With the help of algorithms, we meet people who trust or have the same interests in certain things, they may not come from the actual social circle, but from a completely different part of the world, but have proved to meet the taste and preference. Platforms accelerate the dissemination of content.

The living space is fully penetrated by information

The most difficult high ground for mobile traffic was taken. With the development of electric vehicles and the advancement of in-vehicle intelligent technology, the vehicle-machine system has become more intelligent and digital. Originally, in our living space, in the process of commuting, there are still some vacuum ranges without screens. The digitalization of traditional fuel vehicles is not so high, and even physical buttons. But now, this situation is also changing, and information has continuously penetrated, covering the space where you move.

In the past, on public transport, smartphones were not widely used, and people obtained information by reading print magazines such as newspapers. Now, everyone has a smartphone, and many advertisements on subways and buses have also become digital, and you can scan the code to get more information at any time. The Wi-Fi function has also been introduced in trains and airplanes, making it easier to connect to the Internet.

Now, with the rapid development of electric vehicles, smart cockpits have become more common. Rear passengers are also receiving digital intrusion, and rear passengers can also continuously receive and process information during the ride.

The era of rapid information also brings some negative effects

The Internet has made it easier for people to connect with each other and share information. Additionally, social media enables people to share content with a wider audience than ever before. These factors have contributed to the phenomenon that things are trending faster than ever. Technological advancements accelerate and support commercial and creative production processes. In addition to this, the Internet and everything it contains is accelerated by the speed of transmission, virality or virtual word of mouth.

All of these factors have contributed to the rapid adoption of new songs, movies, games, books, news, technology and other forms of information, entertainment and education. It’s easier than ever for something to become popular, and it happens much faster than ever.

But this also brings certain negative effects. Short video platforms such as Douyin, content aggregation and sharing platform information, in order to gain attention and traffic, usually become more short and smooth. The blessing of the algorithm makes it easy for the platform to manipulate the orientation of the content. In the past, in-depth content had a better presentation. But as the rhythm picks up, the hot content begins to become apparent, and attention becomes more erratic, and some hot spots tend to disappear after a few days.

In an era of rapid information, this requires people to have a certain ability to process information by themselves and to acquire content systematically. Behind today’s content push, there are shadows of algorithmic intervention. We must be able to obtain content systematically to build a knowledge system. Short and simple content can easily affect the mood of the information acquirer, but for more time, content readers need to think independently and obtain information from multiple perspectives.

But we should also believe that there will always be a day when information and content are overloaded, too fast, and too short. However, at the moment, we must face this situation and properly face and deal with it.

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