Will the World Cup visit Argentina?

The FIFA World Cup trophy tour kicked off this Friday with a kick-off event in Dubaiin which former soccer players Iker Casillas and Kaká, both champions of the contest, came together to start the trip that the award will give around the planetprior to the tournament to be held this year.

The tourpresented by Coca-Cola, will visit 51 countries and territoriesbringing this company and FIFA closer to the goal of visiting each of the 211 member associations of the world football federation by 2030. For the first time, the tour will be the 32 countries qualified for the FIFA World Cup, inspiring fans around the world through exclusive experiences.

In that context, dFrom mid-October to the first week of November, the FIFA World Cup Trophy Tour will visit Latin America where five countries are confirmed to receive it as they have a direct ticket to the championship to be held in Qatar: Brazil , Argentina, Uruguay, Ecuador and Mexico. Additionally, Peru and Costa Rica, teams that will have playoff matches from June 13 to 14 to compete for the remaining places and complete the 32 teams that will participate in the World Cup, if they win, will also receive the visit.

“The FIFA World Cup Trophy is one of the greatest symbols of sport”said FIFA Business Director Romy Gai, adding: “Taking it on tour gives us a unique opportunity to highlight the fantastic communities around the world who love this wonderful sport.”

He further stated: “The trophy tour – which will end in Qatar, our incredible host – underscores our commitment to making football truly global, as we make our fans’ dreams come true by bringing the joy and excitement of the FIFA World Cup at your doorstep, together with Coca-Cola, our long-standing partner.”

For its part, Kaka commented: “It is an incredible honor to be part of the first stop of the FIFA World Cup Trophy Tour. My first World Cup as a player was when I was 20 years old, and that moment is still fresh in my memory because for me it was a dream come true”.

While, Iker Casillas said: “It was the highlight of my career when I lifted this very trophy as captain of Spain in 2010 and it’s exciting that this year, someone gets to experience that feeling in Qatar. It fills me with pride to join the journey of the FIFA World Cup Trophy, bringing it to fans around the world.”

The mission of the FIFA World Cup Trophy Tour is to support the development of sustainability efforts in each place visited during the same and for the first time consumer activations will be digitally led by Coca-Cola, reducing waste at every tour stop and minimizing the consumption of water, energy, materials and other resources.

The FIFA World Cup Trophy is made of solid gold, weighs 6,142 kg and represents two human figures holding the globe aloft, while its current design dates from 1974.

“As soccer fans around the world prepare to support their teams, Coca-Cola is pleased to give fans the opportunity to experience the trophy before the tournament,” said Brad Ross, Vice President of Global Marketing and Partnerships for Coca-Cola. Company Sports & Entertainment, adding: “The real magic of the FIFA World Cup is when fans believe in their teams and show their passion for the game.”

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