On October 12, 2021, Nothing, a consumer technology brand headquartered in London, announced that the company has recently successfully completed a US$50 million A+ round of financing and reached a multi-faceted cooperation with Qualcomm. It is understood that this financing will be mainly used for new product research and development. In the future, Nothing will have a number of products equipped with Qualcomm’s Snapdragon mobile processing platform on the market.
In August of this year, Nothing released its first TWS headset called ear (1). This $99 headset sold more than 100,000 units in just over a month. Although it is not currently on sale in the domestic market, the unique design and excellent noise reduction experience of ear (1) has aroused the interest of many domestic consumers. On the second-hand trading platform, the price of more than 1,000 yuan has been listed. .
“Our first product ear (1) successfully proved that even in a highly competitive industry, an innovative challenger brand has the opportunity to break the cookie-cutter market pattern and open up its own unique space.” CEO of Nothing And co-founder Carl Pei said: “Users deserve better products. These products must take into account individual design and perfect experience.”
Nothing believes that “there will be no barriers between people and technology in the future world.” Carl believes that cooperation with Qualcomm can better realize this vision, which will also be Nothing’s next stage of growth.
Enrico Salvatori, Senior Vice President of Qualcomm Europe, said: “We are very pleased to have reached a multi-faceted cooperation with Nothing. The product interconnection ecosystem that Nothing is building is very exciting. Based on the powerful Snapdragon mobile platform and convenient 5G connection, we will jointly promote The development of such innovative products will provide consumers with a richer and more immersive experience.”
Nothing previously raised US$15 million in February 2021 and US$7 million in November 2020. Institutional investors include Google Ventures (GV), private investors include “Father of iPod” Tony Fadell, video creator Casey Neistat, Twitch co-founder Kevin Lin, Reddit founder Steve Huffman, and Product Hunt CEO Josh Buckley.
Note: The specific financing amount is provided by the investor or enterprise, and Dynamic Point Technology does not make any endorsement.