World premiere of the new Kia Niro at the Seoul Mobility Show

25.11.2021 – 15:31

Kia Germany GmbH

Seoul/ Frankfurt (ots)

  • New exterior design with a striking, wide C-pillar, clear lines and a further developed “tiger face”
  • Innovative interior elements and environmentally friendly materials
  • “Greenzone” driving mode of the plug-in hybrid and hybrid version promotes sustainability in everyday life

The information given here on the variants and equipment of the new Kia Niro are provisional and relate to the European market. You will find the final specifications for the German market in good time for the model launchpress.kia.com/de. Energy consumption data: The new Kia Niro is not yet for sale. The homologation and the determination of the fuel consumption of the German national version take place immediately before the market launch.

At the Seoul Mobility Show (November 25 to December 5), Kia presented the new Niro to the public for the first time, and with this world premiere is underlining its commitment to a more sustainable future. The new generation of the crossover, which will be launched next year and will be offered with hybrid, plug-in hybrid and all-electric drive, is an integral part of the growing range of electrified Kia models and is aimed at the complex needs of environmentally conscious customers.

“Kia continues on its path towards a more sustainable future and invites everyone to join the movement into the new era of mobility,” said Ho Sung Song, Kia President and CEO. “With its environmentally friendly materials, advanced technologies and electrified drives, the new Kia Niro facilitates a sustainable lifestyle while at the same time meeting the practical needs of customers.”

The completely redesigned Niro was developed on the basis of the Kia design philosophy “Opposites United” and is based on “Joy for Reason”, as one of the pillars of the philosophy is called. Its design as well as its colors, materials and surfaces are inspired by nature in order to create a perfect balance between an environmentally friendly approach and a future-oriented role model.

The powerful, elegant crossover look and the high-tech body with color-contrasting design elements clearly show that the new Niro is heavily influenced by the Kia Habaniro study presented in 2019. The wide C-pillars, which also help to optimize the airflow, merge into the boomerang-shaped taillights at the rear. Their characteristic vertical design underlines the aerodynamics and technology orientation of the new Niro and at the same time emphasizes the optical width and stability of the crossover with its powerful shoulders. The rear also appears modern and attractive because it combines simply designed surfaces with dynamic sections.

The typical Kia “tiger face” has been further developed for the new Niro and now extends below the bonnet over the entire width of the sweeping, robustly designed front bumper. The side finish of the modern front design is formed by the striking LED daytime running lights in the form of a “heartbeat curve”, which contribute to the self-confident look of the crossover.

In the interior, Kia underscores its commitment to sustainability by using new recycled materials and provides an indication of future model development. The headliner is made from recycled wallpaper material, the seats are made from bio-polyurethane (bio-PU) with Tencel® made from eucalyptus leaves, and the paint used for the door panels is free of BTX aromatics (benzene, toluene and xylene isomers) .

In the asymmetrical design of the dashboard, horizontal and diagonal lines are juxtaposed and create a calming, but at the same time exciting aesthetic. The stylish central console is designed to be user-friendly, and the electronic rotary control for the transmission control is located on a large, glossy black surface, which looks simple and contemporary. The infotainment screen and the ventilation nozzles are integrated into the modern dashboard with trapezoidal bezels. Ambient lighting underlines the inviting character of the interior. The seats, which are particularly slim, also contribute to its generosity, comfort and elegance. This also applies to the headrests, which also have practical hangers integrated into the back.

In addition to the aerodynamic design and sustainable materials, Kia is also promoting the environmental friendliness of the new Niro while driving. The plug-in hybrid and hybrid versions have a new “Greenzone Drive Mode”, which can automatically switch the drive system to purely electric mode depending on the battery charge – for example when driving in environmental zones in residential areas or near schools and hospitals. The system automatically switches to electric mode on the basis of navigation instructions and historical driving data if the driver has defined the “Greenzone Drive Mode” as a preference in the vehicle settings. As a “green zone”, it also recognizes places that are frequently visited, such as the driver’s home or workplace, which are stored in the navigation system.

You can find high-resolution images at press.kia.com/de.

# # #

About Kia

Kia is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities and societies around the world. The company, founded in 1944, has been in the mobility industry for more than 75 years. Today, Kia has around 52,000 employees worldwide, is represented in over 190 markets, operates production facilities in six countries and sells around three million vehicles per year. A pioneer in popularizing electrified and battery-powered vehicles, Kia is developing a variety of mobility services to encourage millions of people around the world to explore the modes that are best for them to get around. The brand slogan “Movement that inspires” illustrates Kia’s goal of inspiring consumers through its products and services.

In the German market, where Kia started selling in 1993, the brand is represented by Kia Germany. The 100 percent Kia subsidiary based in Frankfurt am Main has almost doubled its sales since 2010. In 2020, every fifth Kia sold in Germany was an electric or plug-in hybrid vehicle.

Kia Europe, the European sales and marketing organization of the mobility provider, which looks after 39 markets, is also based in Frankfurt. Every second Kia sold in Europe comes from European production: In Zilina, Slovakia, the company has been operating a state-of-the-art production facility with an annual capacity of 350,000 vehicles since 2006.

Since 2010, the brand has granted the 7-year Kia manufacturer’s guarantee (max. 150,000 km, in accordance with the applicable guarantee conditions) for all new cars sold in Europe.

Press contact:

Kia Motors Germany GmbH
Susanne Mickan
Head of corporate communications
Theodor-Heuss-Allee 11
60486 Frankfurt am Main
Tel.: +49 69 15 39 20 – 550
Email: [email protected]

Original content from: Kia Deutschland GmbH, transmitted by news aktuell

Leave a Comment