Xiaomi Partners with Taboola to Offer News Recommendations

A partnership between Taboola, specialist in content recommendations, and Xiaomi, should bring news suggestions for the brand’s smartphones. In this way, more than 100 million devices in more than 60 countries around the world should receive tips on the lock screen.

In short, one of the main goals of the manufacturer when integrating Taboola News to its devices, is to provide a positive experience, and quality content to its users. The goal is for the material to be relevant to keeping users engaged. Check out the details below.

Xiaomi partners with Taboola

In short, Taboola News offer personalized content to your mobile operators and manufacturers users. That way they have access to new revenue streams. While publications gain more audience at no additional cost, advertisers can reach the right audience.

According to Chan Liu, general manager of global internet business at Xiaomi:

“Our customer base is diverse and spread across more than 60 markets, which means the ability to deliver content tailored to the user’s interests is powerful.”

In this way, “We look forward to taking advantage of Taboola’s large network of publishers to provide our users with the best experience possible”, explains Chan Liu.

In addition, Adam Singolda, CEO and founder of Taboola, says that the company’s mission is to make quality journalism stronger and stronger.

“Our partnership adds Taboola News to millions of new devices and we are honored to have Xiaomi place their long-term trust in us to provide a positive experience for their customers.”

In short, the Taboola News system drives content recommendations from its own network of publishers directly to telephone operators and device manufacturers. Including smartphone screens and browsers of the web. Taboola boosts news sites like USA Today, CBS News, Bloomberg, NBC e Fox.

With information, Canaltech.

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