In fact, Amazon DVB8 in Miami is responsible for the final step in delivering products to customers, with an average of 65,000 packages per day.
“We receive the packages from the logistics center. We scan them and assign them a route, according to the delivery address, using advanced technologies, such as artificial intelligence, to facilitate delivery to buyers,” explained Roberto Batista, operations manager.
Amazon DVB8 in Miami has about 300 trucks, each carrying about 300 packages between 9:50 and 11:50 am.
On a nine-hectare lot, the new distribution center, located east of Miami International Airport (MIA), very close to South River Drive, has 150,000 square feet spread over a large three-story building.
The logistics center, which is located north of MIA and employs about 200 people, is responsible for fulfilling customer orders, packaging them and shipping them to the distribution center, which in turn is fed by other logistics centers.
It is a well-designed purchasing and delivery system that offers a number of advantages that are impossible for most online businesses or stores to offer.
In this way, the packages are first placed on a conveyor belt.
“More than half of the work is automated. In a way, many things are automated to make it easier for the employee, but there are still many things, such as scanning, placing the packages in the route bag and taking them to the truck so that it goes to the destination where it needs to go,” he said.
Meanwhile, Amazon is looking for office space in Miami.
Company founder Jeff Bezos, who was born in New Mexico, grew up in Houston and moved to Miami as a teenager, announced last year that he would move part of the giant corporation from Seattle to the Florida city.
A few weeks ago, an Amazon spokesperson confirmed that the company is looking to lease 50,000 square feet of office space in Miami.
And although he did not say that they will offer more jobs, it is obvious that they will create more jobs.
Compared with other Amazon hubs in the U.S., the company’s presence in Miami will still be small. While the retailer looks to expand its Miami footprint, the company occupies more than 15 million square feet of space in the Seattle area.
Technologies
Amazon does not reveal the name of the digital program, or softwarewhich it uses, but it does report that the computerized system was devised by its IT team.
It is a system that is equipped with advanced technology to maximize speed and efficiency, through barcode scanners, robots and automated networks that move packages and reduce the time that workers have to spend.
This, as with any other automated system, helps the company save on labor, salaries, and personal benefits.
“Essentially,” the operations manager stressed, “we ensure that the customer receives their product when it is due, when it was promised, and at the same time, that they get the best offer price we have offered throughout the year.”
Regarding transportation, Amazon plans to start using a fleet of robotaxis on the streets of Miami, allowing autonomous vehicles to hone their driving skills before serving the public.
Amazon subsidiary Zoox announced it will begin testing its autonomous technology in Miami.
The California-based company said it expects the deployment of these autonomous vehicles in Miami to produce valuable information that will help improve service in urban areas with larger populations.
Products
Thousands of items, from toothpaste to household appliances and more, made by companies large and small, are offered online by Amazon.
And while for many there is nothing like touching and even trying the product in person, in a store, there are millions of customers who choose to make use of the convenience of purchasing items from their homes or offices.
Andrea Luzora, a native of Spain, created the product line sanitizers hands and more Touchland, which began marketing with Amazon 12 years ago.
“We have grown 300% year over year and it has been an incredible experience,” said the businesswoman.
In Spanish
Unlike Amazon in Spain or Mexico, which write product descriptions in Spanish, in the United States the distributor uses digital translators to speed up the process and save costs.
“Our goal is to provide customers in the United States with Spanish-language shopping,” said Pedro Maldonado, head of the translated site, amazon.com/espanol.
“We offer the same products, the same offers and the same benefits that you find on the English website,” he said.
It is a version that “is made with the Large Language Model system, which provides us with the translation that is verified, to the extent possible, by people who are fluent in both languages,” he stressed.
Maldonado acknowledged that Amazon does not have the human capacity to manually translate the descriptions of all the products, “more than 300 million,” he said.
Sales
Last year, Amazon captured 39.6% of the online commerce market and expects to surpass 41% by 2025, marketing analytics firm Emarketer reported.
Competitors like Target and Walmart reported single-digit market share figures.
“We don’t worry about competition. We focus on customer service and sales,” Batista said.
Contributions
A group of Miami high school students with an interest in computer science or STEM received a surprise scholarship to study at university.
Amazon coordinated with Miami-Dade County Public Schools to select seven scholarship recipients.
Each student will receive up to $40,000 over four years to study computer science or engineering at an American college or university of their choice.
Fellows will also have the opportunity to complete a hands-on internship at Amazon.