This is the story of a post, of one, on February 6th. The Instagram account of the New York collective MSCHF, known for its high capacity to make a whole gimmick, posts a pair of more than enormous boots, called “BRB” (“Big Red Boot”), specifying that it will be put in sale 10 days later, priced at $350. In a few hours, this Instagram account, which only has (if I may say so) 475,000 followers, manages to ” to touch “ millions of people around the world, so “regrammed” is said pair of boots.
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