Carolina Giraldo Navarro is Latin American musical ambassador in the worldThe Colombian singer’s music has gone around the world in different directions: her four studio albums and countless songs have made her fill all the stadiums she has visited during her tours and, in the meantime, have broken the statistics of the platforms that host her songs. Two brushstrokes: In 2023 alone, he racked up 6.1 billion streams on Spotify and generated $8,981,526 in earnings from just 15 dates in North America. (at an average entry price of $17,722). All this and more is the Karol G. phenomenon.
The growth of his fortune has been explosive and proportional to that of his artistic figure. According to the specialized portal Celebrity Net Worth, It was in 2022 when, through his Bichota Tour and $trip Love Tour, he made the leap which placed her as one of the greatest exponents of the Latin industry in the United States. Although music is undoubtedly her greatest source of income, Bichota will not see her earnings increase exclusively from what she earns with her songs. In fact, his performance in other fields is truly original and, moreover, productive.
A unique conglomeration of collaborations
Following the immense explosion of her artistic figure, Karol G’s own image became an interesting asset that the Colombian has known how to exploit intelligently. Thus, she became the face of the campaign Paulas Ibiza 2023from the fashion company Loewebelonging to the untouchable LVMH conglomerate; then the collaborations with the brand will come FRSH Company, Kappa for a line of urban style clothing and the agreement with Super de Alimentos for a limited edition of chewing gum.
Highlights the collaboration that was sealed with the footwear brand Crocsthe result of which were two versions of their classic shoes, bathed in a passionate red color, which came to be called Karol G Mega Crushs y Karol G Classic ClogThe success of this product was, quite simply, incontestable.
Of all his business moves, there is one that bears his personal imprint and which constitutes the artist’s greatest illusion in the business field. The management of the success that surrounds everything the Colombian touches comes directly from the offices of Bichota Records, in Medellin her hometown, as it could not be otherwise, which is the company that Karol G founded to handle everything related to commerce, advertising and any area that arises from her artistic career. The seal belongs to the brand Girl Power Inc and makes its structure even more original by being characterized by a detail: The work team is made up almost entirely of women.
As if that were not enough, the singer has also paved her way for sporadic appearances in the seventh art. In the last year she has participated in Barbiewhere it is part of the soundtrackand in Griseldaminiseries the Netflix starring Sofa Vergara in which she was seen for a few minutes.
The meteoric rise of the icon that Karol G has become makes her a true Latin symbol in the United States and, of course, the Latin American musical ambassador all over the planet.
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