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Currently the virtual reality market has reached 1,360 million dollars.
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VR is expected to exceed $2.97 billion by 2023.
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Virtual reality is changing the way we consume video games and videos.
It was revealed Monday that Apple was in talks with half a dozen media partners, including Walt Disney, to develop virtual reality content for its mixed reality headsets.
Virtual Reality (VR) can be defined as an environment of scenes and objects with a real appearance generated by computer technology that creates in the user the sensation of being immersed in it.
The projections for this industry are more than great, with a flourishing number of manufacturers and users, especially in China and the United States, for which an estimated market value for 2024 is estimated to exceed 12 billion US dollars.
Likewise, a study by SuperData Research details that the estimated income of the immersive technology industry in 2020 amounted to approximately six thousand 300 million dollars worldwide. The largest segment of the market is virtual reality, which accounted for at least half of the total, while mobile augmented reality and augmented/mixed reality headsets brought in about $3.7 billion combined.
Apple in talks with Disney
According to data from Bloomberg News, the Tim Cook-led tech company has been in talks with half a dozen media partners, including Walt Disney, to develop virtual reality content for its mixed reality headsets.
Recall that the brand is developing this product with Sony Group, the headset will have two ultra-high-resolution screens to handle the virtual reality aspects and a collection of external cameras to enable an augmented reality “pass-through mode”, according to the report. .
The report also added that the tech giant was working to update its own Apple TV+ stuff to work with the headphones.
After the information was released, US media asked the companies involved for a position, but Disney, Apple and Sony did not immediately respond to requests for comment.
It’s worth mentioning that earlier this month, Bloomberg reported that Apple planned to introduce its first mixed reality headset this year.
MR is one of three types of extended reality technologies that are often associated with the metaverse. An MR headset could allow the user to use a real world object to trigger a reaction in the virtual world.
The iPhone maker’s MR headset will launch at this year’s spring event and will cost around $3,000, according to the report.
That would be twice as much as the virtual headset and MR Quest Pro from Meta Platforms, which launched late last year for $1,500.
Currently, there are many technology companies that are developing their products to be used in the metaverse, which over the years is gaining a lot of ground around the world and in the new generations.
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