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Mexico has almost 440 thousand nano-influencers and Instagram.
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It is expected that by 2027 there will be more than 122 million users who own a social network.
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Anna Sarelly has a community of 1.2 million followers on Instagram.
Today it is very common for content creators to take advantage of their reach to launch their own business of a product or service, such is the case of “Sarelly Sarelly” which is the brand of Anna Sarelly, a influencer who usually does makeup and skincare content.
The content creator has been part of several controversies due to the management of her ventures since they have had failures, as was the case with her wines, which had shipping problems. When she launched her bags, many netizens criticized her high cost and continue to do so today, comparing her prices to bags from high fashion designer brands.
He marketing de influencers It is a trend that is here to stay, as it has gained strength for years and apparently it will continue to be so. According to data from Statista, in this 2023, Mexico has almost 440,000 nano-influencers in Instagramthat is to say, influencers who have between a thousand and 10 thousand followers on said social network. On the other hand, the country had less than 350 influencers of Instagram with more than a million followers.
In 2022, approximately 98 million Mexican users of some social network were detected and by 2027, this figure is expected to exceed 122 million. According to a survey conducted in January 2023, WhatsApp It is the social network with the highest percentage of users in MexicoFollowed by Facebook y Messenger. On that date alone, 94 percent of Mexicans used WhatsApp.
Buy Sarelly bag Sarelly and users unleash controversy in networks
A user named @latiavickyy gave an honest review of the brand’s classic bag Anna Sarelly one of the controversial products due to their high cost, and its price is around 6 thousand pesos, which is why many consider that the cost is high since it equals the value of designer bags such as Versace that some of their small bags are usually around 4 thousand and 5 thousand pesos.
As a first impression, the user shows that the dust cover of the bag is very simple since it does not have any logo no detail for what he describes as a sack of potatoes, alluding that he expected more.
The young woman comments that she wanted the bag in metallic blue, however, in the store where she bought it, there was only the sample model, so she realized that it was in poor condition and she had to choose another color. She mentions that the chain on the bag is very heavy but it has straps that are interchangeable so it’s not really a problem.
The user decided to write to the content creator to expose the situation that she could not purchase the color of the bag of her choice because it was not in good condition, to which Sarelly replied that she would go check the product in stores .
Internet users stood out for once again emphasizing that the prices of the product are very high, and before this, the user defended the accessory, mentioning that the bag was not for everyone.
@Marely Asuncion Mart: “Si is pretty, but the net is very expensive”.
@user041416: “EIt’s very expensive.”
@Karla Flores:”PFor the price I think there are more that are worth it”.
@AnitaRod:In other words, it’s not bad… but the net $6,000 wands I prefer to invest in another brand.”
@marcitoo: “Aand I want to buy one but they are too expensive, I love the designs but I wouldn’t spend that money on a bag like that, apart from the fact that I don’t even have it”.
@Carola: “The prices of laughter wow”.
@latiavickyy What do you think of the brand? Do you like it? // ig: victoriaojda #sarellysarelly ♬ original sound – La Tia Vicky
the products of Anna Sarelly They are usually found in department stores, which is why sometimes higher costs are handled, there are several influencers who already have their own merchandising in recognized stores, such is the case of Yuyaa or The Polynesian.
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