Aspects such as economic instability, difficulty in recruiting talentflexibility of working conditions, the emergence of new work models, and the need to digitize the work of human resources, challenge Latin American organizations to strengthen the role of HR departments and promote best practices in favor of the people.
As a starting point, it is important for companies to accurately identify and, if necessary, raise their level of digital maturitythat is, the ability to integrate new technologies into the heart of its operations.
A digitally mature company will be more profitable and will be able to get more out of the data analysis. This will allow HR departments to guide business strategy and find the perfect balance in automating HR processes, in order to better serve their clients and teams.
This context was described in the launch of the tool Cegid Talentsoft for the Latin American market, carried out remotely and in which iProfessional participated. Cegid is a provider of business management tools in the cloud for human resources, among other sectors.
Cegid Talentsoft is one global talent management tool based on cloud computing, designed to respond to the new work context, increasingly digital and collaborative.
It is endorsed by 11 million users in markets such as Canada, the United States, Spain, Portugal, Belgium, the Netherlands, Luxembourg, Finland, Norway, France and Germany. This year it will be available in the market of Latin America.
It is important for companies to accurately identify and, if necessary, raise their level of digital maturity.
Marina Ieracedirector of Cegid’s HCM business unit in Latin America, highlighted that “actions such as the implementation of a data-based or data-driven strategy, the improvement of the candidate and employee experience, and the loyalty of talent through reskilling, upskilling and internal mobility, will contribute to overcoming the present challenges if technological innovation is prioritized”.
Con Cegid Talentsoft, Talent acquisition can be acceleratedto find the best candidates, improve their communication with recruitment agencies and offer a positive onboarding experience to new employees inside and outside their organizations.
It also drives the Performance management continuously through a constant dialogue with professionals, through the evaluation process, the salary review, the linking of people with their next professional stages and the optimization of the workforce.
Cegid Talentsoft is based on artificial intelligence, robotics, analytics and automationan aspect that allows organizations to improve the recruitment of candidates and the adaptation of talent to jobs, skills, projects and e-learning opportunities.
An application for digital communities of workers
The application of technology in talent management is not exclusive to multinationals. For example, Humandan initial company founded by two young Argentines in Silicon Valley in 2019, grows in Latin America, with a focus on Mexico and Argentina.
It is a cell phone app for companies whose purpose is to improve the operation and internal communication of organizations with their workers. It allows centralizing labor processes, HR management, and the entire work experience in a single digital universe.
Tenaris is one of the companies using Humand’s app.
This all-in-one app features 15 modules that allow company workers to complete any internal process digitally, such as: making inquiry tickets, filling out forms, completing training, carrying out onboarding processes, answering surveys, granting and receiving recognition, chatting with other collaborators, requesting licenses and vacations, find out about company news and even receive salary receipts and sign them with a digital signature.
Allows all employees of an organization to be connected through the same applicationno matter where they are and without the need to have access to a computer or corporate email.
Another of Humand’s advantages is that it is a much lighter application than most because weighs only 30MBand it only takes a few weeks to implement.
In 2022, this start-up company received investment from Y Combinator, the world’s largest accelerator fund, allowing it to continue expanding and gaining new clients in Latin America. As reported by Humand to iProfesional, some of the companies that use this application are ArcelorMittal – AcindarSiemens, Tenaris, Swiss Medical, Farmacity, BigBox, Rapanui, Sodexo, VivaAerobus, Grupo Werthein, among others.
An artificial intelligence to prepare job offers
Another innovation allows companies to improve the efficiency of the selection and hiring processes. Starting in April, SherlockHRa recruiting software company, offers companies the opportunity to use ChatGPT to create job postings.
This artificial intelligence technology will use data selected by the company such as the position, the work method -hybrid or face-to-face-, skills and competencies required for the position, to generate a complete and detailed job description in minutes instead of hours. Thus, companies can optimize their selection processes and increase the efficiency of their HR team.
ChatGPT popularized artificial intelligence.
ChatGPT is a deep learning-based technology that allows users to interact with a chatbot as if they were chatting with a human. It is based on the deep processing language model (Deep-Learning Natural Language Processing, o GPT-3), allowing chatbots to respond with relevant answers to user questions.
Thanks to the integration of ChatGPT, can be reduced from 3 hours to 3 minutesfor example, the time to create the description of a job offer, as estimated by SherlockHR to iProfessional.
Processes like these, and the incorporation of artificial intelligence in the area of recruitmentallow adding value to the functions of the human resources area today, especially the competitive context that exists to attract talent, thus optimizing selection processes.
For Yvonne LopezBrand Experience Manager and Candidate at SherlockHR, “Generating effective job descriptions can make the difference between attracting the right candidates for the job, as well as reducing the recruitment process.”
This new function is an advance in the automation of recruitment processes and adds to the technology that is already part of the resume selection process through the machine learning to filter the profiles that best fit the description of each vacancy.
In a context of high competitiveness to attract the best candidates, the automation and application of artificial intelligence in the recruitment area will be essential to help companies attract talent and optimize selection processes.
