‘My heart flutters. Oh dazzling, Anthony! I like Anthony, much more than any other’with this phrase from the famous Japanese manga and a trending filter, Alex Castillo Lozada has caught the attention of fans TikTok, to such an extent that now they call him ‘Mr. Candy’. This 43-year-old communicator entered this popular social network when he started doing remote work due to the pandemic, but it was only recently that he gained more notoriety and so far he has 55,000 followers and 1.6 million positive reactions (likes).

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“I think the big face and teary eyes filter was created for me (laughs), it fits me perfectly, I’m sure because I’m stubborn. I didn’t think that making a video of this remembered cartoon would make me better known. Even when I go to the store, people look at me and say: ‘Mr. Candy’. I’m already famous, but it still gives me little things ha ha ha. So now I have more videos about Candy, you have to see it on my TikTok”expressed joyfully Alex, who has also made parodies of Peruvian soap operas and movies.

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As for the comments, he receives between good, bad and destructive. Some tell him that he is too old to make those videos, but he is not intimidated; on the contrary, that gives him more encouragement to continue creating content for this social network.

Mr. Candy from TikTok.

“My gestures are natural, spontaneous. I can record a video at any time, having breakfast or lunch. I have the ability to memorize texts quickly. It seems to me that this is my pull, spontaneity, that makes me connect more with people “indicated.

You can see their occurrences in their account TikTok ().

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How to make a video go viral on TikTok? Here we teach you

TikTok has become the social network most popular among the very young (and not so young) and, according to reports by ByteDance Ltd. as of July 2022, has 1.023 million active users. Therefore, if you want to gain more followers and make your videos viral (they spread very quickly on the social network), here are some good tips:

TRENDS. TikTok it moves by fashions and trends, so there is always an audio, a song, a dance, an effect or a format that, for a few days, is the protagonist. Locate it and use it, just remember that you always have to give it an original touch to stand out from the rest.

HUMOR. The percentage of videos played to the end is much higher when they have humor and ‘steal’ smiles and laughter from us. Use this resource, without exaggerating or giving a false comedy.

HASHTAGS. They are great partners for posts, as they allow users to find content that is relevant to them and also make TikTok able to categorize and display them to the intended audience. Avoid generic ones, bet on the more specific ones.

DURATION. Take the 3 second rule seriously because if your video doesn’t cause interest in that time, TikTok will think the content is boring. You must give the information in a short time in a clear and understandable way.

TOOLS. This social network offers numerous tools and resources to create original videos with which you can differentiate yourself from the competition.

COLLABORATIONS. To be successful, you must work as a team. In TikTok it is very common for a content creator to collaborate with others so that they can reach a larger number of users. You can also do a TikTok Duet, which consists of making a video with a split screen.

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