The population between 16 and 24 years old is the first largest age group among platform users.
Fortnite is considered the video game with the most hours of content.
In the year 2023, LATAM leads in digital advertising and e-commerce earnings.
In recent years, the world of entertainment has undergone a significant transformation thanks to the rise of streamers and the Twitch platform. What began as a live video game streaming platform has become a cultural phenomenon and a multi-billion dollar industry. According to information from Statista, in 2021, the platform registered the highest audience in its history, with close to 2, 8 million simultaneous viewers on average. Not only that, but it was also in that year, and more specifically during the second quarter, when it reached a record viewing time, exceeding 6,500 million hours, which was more than double that in the case of YouTube Gaming Live and Facebook Gaming together
Today Twitch is a leading platform for streaming events such as: KINGS AND QUEENS LEAGUE, LA VELADA DEL AÑO, LOS ESLAND, among other events carried out by its creators.
In an exclusive interview for Merca2.0 Ignacio Estanga VP Partnerships LATAM on Twitch explained the impact that the platform has had today.
“It’s pretty crazy what Twitch has grown in these years, I never would have imagined that we would have great football and F1 figures; Katty Martínez, a professional player from Club América Femenil, joined recently.” said. It is important to emphasize that currently, various public figures from the world of sports have joined the platform, creating a new gaming community, such as: El Chicharito Hernández, Miguel Layùn, Sebastián Saucedo, Haret Ortega among others.
The spokesman explained the surprise they had to see various athletes join Twitch showing another facet of their lives.
“We have an example of Memo Ochoa and Layún playing with other members of the community, it’s nice to see how they adapt to this new world for them, it’s very nice to see it”he added. A current example of success on Twitch has been the Kings League created by former footballer Gerard Piqué and the streamer River LLanos
“Twitch has been a platform for many people to start creating their league, the Kings League opened the door to those events,” he quoted.
Currently, the participation of athletes on Twitch has given them the opportunity to show a different side of themselves to their fans. Through the platform, they can live stream training sessions, share behind-the-scenes moments, interact with their fans, and even show off their skills in video games related to their favorite sports. This closeness and authenticity have been welcomed by fans as they get to witness their idols’ daily lives and interests beyond their competitive moments.
Let’s remember that events like Esland have been growing year after year, in audience and content creators
The Evening of the Year III is coming, by the hand of the content creator Ibai, where it will take place in the emblematic football stadium of Atlético de Madrid, with various figures from the world of video games, broadcast on July 1 on the channel from the aforementioned streamer, Ibai Llanos.
The case of Twitch is very interesting since the platform and the streamers have managed to change the way people consume entertainment. They have created a global online community that transcends geographic and cultural barriers.
