False product reviews are becoming a growing problem on trading platforms like Amazon or eBay. Firefox developer Mozilla therefore bought the company Fakespot on, which has specialized in the detection of such counterfeits.
Like Mozilla in a press release writes, Fakespot uses a sophisticated artificial intelligence and machine learning, um patterns and similarities discernible between ratings. Based on the findings, it should be possible to identify fake reviews with a high degree of probability. The software evaluates the quality of an evaluation with a grading system from A to F.
Fake reviews from ChatGPT are piling up
In times of generative text AIs, writing fake reviews is like ChatGPT as easy as never before. Sellers use such methods to artificially improve ratings and so in Rankings appear higher.
Fakespot previously stood as a plugin for browsers such as Firefox or Chrome available. Mozilla assures that it should stay that way. In addition, however, functionalities are to be integrated into Firefox that would not be available on other platforms. According to Fakespot founder Saoud Khalifah, ratings are immensely important for online trading: “You can’t touch the product. You need the ratings.”
improve shopping experience
“The new challenge is to distinguish between truth and deception,” says product developer Steve Teixeira to the US medium Axios. “How can we help normal, average people make good decisions?” The investment in Fakespot aims to improve the shopping experience of millions of people. One will use the Fakespot features over time integrate into Firefox.
