Screenshot: Google

Google just launched an experimental version of its search engine that adds AI-generated responses to results. The program It’s called Generative Search Experience (Search Generative Experience or SGE for its acronym in English), and you can already try it from Google Search Labs.

Of and as they explain in a post in the company blogehe SGE system works like normal Google searches, except that to the normal results that we see now it adds new ones generated by AI in a similar way to the answers given by chatbots such as ChatGPT or GPT 4. Actually, the step is very logical. taking into account that Google already understands to a certain extent when we enter complete questions in the search engine. The integration of generative search is nothing more than expanding the type of information we receive from the search engine when we ask how Chilindrón chicken is made and the search engine responds with recipes for that specific dish.

Apart from asking questions, the system allows you to ask questions related to products or comparison shopping (something that, again, it already does to a certain extent). It will also offer advice on certain topics.

To gain early access to this new system and be able to test it, you must be enrolled in the program Google Search Labs for Google Chrome. If you already are, the next step is to wait for the Labs icon to appear on the screen. top right of your browser (you must have first signed in to Chrome with the same account you did in Labs) and tap on it. From there you can join the waiting list to try SGE.

By joining, Google asks you to accept a privacy statement about sensitive information you may enter in your searches.stay. This is because during its testing phase, the questions that users ask can be reviewed by human operators whose job is precisely to label data to help the AI ​​refine its answers, the same job that pays $15 an hour en OpenAI.

google too warns that the system may suffer from hallucinations similar to those suffered by Bard in his early days and which were the reason why even the workers of the company they asked that it not be released so hastily.

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