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HBO will change its name to just “Max.”
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The number of HBO subscribers surpassed 70 million last year.
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HBO Max will have ad-free subscription.
It has been confirmed that the platform streaming HBO Max It is already in the process of disappearing, but its users will not have to worry since this is a strategy to improve the platform and its name will change to simply “Max“, as it had been rumored a few days ago, likewise, modifications have also been made to their subscriptions since it will give the option of having or not advertising. And it is clear that the company seeks to position itself in the best way in order to compete with Netflix.
HBO Max
HBO It is a platform that works by subscription, it is part of Warner Media. It was founded in 1972 and is known for being the oldest pay television network in the United States, as well as for offering services in several other countries, in addition to creating derivative channels, such as HBO Comedy or HBO Latino. In recent years, streaming services HBO on have also sprung up. Demand and HBO Max. According to Statista, in the United States, the number of HBO subscribers increased steadily from 2010 to 2017, when it peaked at 54 million, after a dip, the number of domestic subscribers has risen again since 2021, reaching 47 million, globally, the number of subscribers exceeded 70 million last year.
Last year, the platform launched one of the series that generated the most traffic for it:“The House of the Dragon” and it is that he managed to register a total of 9.98 million viewers, Although this number is only for the United States audience and of a single day, later another of the most anticipated premieres was released, being “The last of us“, just the first episode of this show managed to amass a total of 4.7 million viewers which is basically half of what it managed to gather House of the Dragon. This means that“The last of us“ It is considered the second largest premiere on the platform, only behind “The House of the Dragon”.
HBO Max will disappear but there is already a replacement platform
As part of a strategy, David Zaslavthe director of Warner Bros. Discovery, was in charge of making several changes to the platform, even starting with the name and that is, through a streaming confirmed the rumors of the name change that will now simply be “Max“. The idea of this is to win the market in terms of subscribers, since it is clear that it has strong opponents such as Netflix or Disney +. The name change is due to the fact that they seek to have a simple and friendly name so that it is easily remembered, so in this way they also seek to renew their image.
The company defines “Max” as the platform with the most varied catalog with productions for all ages, and the idea is to stop dividing its market.
The new “Max” platform plans to arrive in the United States on May 23, in addition there will also be changes in subscriptions since there will be the option of having advertising or paying more to not have it.
- Ad-supported subscription: $9.99.
- Ad-free subscription: $15.99.
- Ultimate Subscription: $19.99
On May 23, HBO Max is becoming Max — The One To Watch for all of HBO, hit series, movies, reality, and more. #StreamOnMax pic.twitter.com/GYJ4yJtkhG
— HBO Max (@hbomax) April 12, 2023
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