With its application, La Belle Vie offers more than 30,000 products on delivery. The company wants to become a real competitor of the giants of the sector.
Doing your shopping online and receiving it at home has become commonplace today. But few French companies are in this sector today.
La Belle Vie is thus trying to carve out a place for itself on the market, with an offer combining classic mass-market products but also an ORGANIC range and homemade dishes to share. Paul Lê, co-founder of La Belle Vie was the guest of Tech&Co.
“It is very rare to become profitable in this sector”
With 25,000 customers throughout France, La Belle Vie is now positioned as one of the leaders in home shopping delivery. “We want to consolidate our leading position in Paris. It’s very rare to become profitable in this sector, because we have very small margins,” says Paul Lê.
The success of this French start-up can be explained, according to its co-founder, by “the attention paid to customers but also the number of fresh, organic, exotic and local products offered and delivered the same day”.
Finding “the right economic equation” between fast delivery and a developed offer thus remains one of the major challenges of this type of online store.
