News JVTech LG unveils a surprising new feature for its Smart TVs
During the CES 2023 technology show, LG took the opportunity to unveil its plans for 2023. Through a press conference, the brand indicated that it would develop surprising new features through its televisions.
While predictions about the metaverse point to a flood of users over the next few years, some tech giants are starting to lay the groundwork. After offering services related to virtual collection objects (NFT) on its televisions, LG is tackling a new subject of web 3. The electronic equipment sales company now plans to develop the use of the metaverse on its Smart TVs .
As a reminder, the metaverse is a concept that designates a 3D virtual world in which each user can play, work, interact and communicate in an immersive digital space. Accessible online, the interoperable metaverse is considered by some to be the Internet revolution for years to come – and must therefore be accessible on multiple media such as computers, tablets, smartphones or even a TV.
Thus, to position itself as a pioneer in the metaverse sector, the LG company has partnered with the start-up Oorbit to allow its customers to discover immersive worlds through their Smart TV. This announcement was relayed this week during the Consumer Electronics Show (CES) of 2023.
“Oorbit and LG will bring together games and immersive experiences and allow consumers to easily interact in the metaverse.” indicate the brands in a press release.
Oorbit is like an online Hub of 3D virtual applications allowing different interactive experiences. Still in the development phase, the application will soon be available on Windows, Apple and also on LG Smart TVs.
In addition, LG customers can access the metaverse social network called Sansar, now from their Smart TV.
Very involved in web 3, the company is adding a new stage to its development.
“At LG, we pride ourselves on driving innovation and bringing new personalized experiences to consumers, allowing them to easily interact. said Jung Sung-hyun, Head of Content Services Department at LG Electronics Home Entertainment Company.
In September 2022, in the same register, LG had launched a marketplace service for the American market allowing the purchase and sale of NFTs directly on the brand’s smart TVs equipped with the webOS 5.0 system. Additionally, the brand is working on implementing a crypto wallet named Blade Wallet. This will allow you to manage your NFTs from the Art Lab platform directly on your television.
Thus, it would seem that LG wishes to build an environment favorable to the emergence of new web 3 technologies by embedding multiple services linked to blockchain technology on its televisions. However, the uses of the blockchain remain for the moment not very intuitive for the general public, so it remains to be seen whether customers of LG televisions will necessarily be potential users of this type of service.
