MIAMI.- As part of its association with Unicef, Louis Vuitton presented the new coleccin Silver Lockit 2024 created in collaboration with house ambassador Millie Bobby Brown, who is also a goodwill ambassador for the organization.
“She models the designs of this year’s collection, which once again illustrates Louis Vuitton’s tireless commitment to this global humanitarian organization in its efforts to help the world’s most vulnerable children,” the French brand said in a statement.
“As in previous editions, this collection features the iconic miniature Lockit engraved with the word Learn. “This term is particularly meaningful to Millie as it sheds light on her actions to raise awareness about the rights and well-being of children, always advocating for a better world where children can grow, learn, be protected and thrive,” the house added. Fashion.
Details of Silver Lockit 2024
Regarding the details of the collection, this – for the first time – is composed of an individual earring, a bracelet and a pendant. The bracelet comes in four colors: red, blue, pink and black; and the pendant is redesigned with a longer chain.
I am very proud to be part of this project and to contribute through the design of this new collection. Silver Lockit, which also supports an organization that is incredibly dear to my heart. “My desire is to ensure that all children have access to education,” Millie Bobby Brown stated in that statement.
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Cortesa/Blue Press Service
Louis Vuitton y Unicef
Louis Vuitton has raised more than $22 million for Unicef since 2016 through sales of the collection. Silver Lockit, which presents new editions every year. For every Silver Lockit bracelet purchased, $100 is donated to the organization; while with the purchases of each earring and pendant they are given 200 dollars.
The new edition will be available in stores worldwide from May 30, 2024. The campaign for this new Silver Lockit collection will be revealed on Louis Vuitton social networks from May 31, 2024.
It should be noted that Unicef does not endorse any company, brand, product or service.
