The company is reportedly working to integrate the revolutionary chatbot into its Bing search engine to make it more relevant than its rival.
What if ChatGPT were a game-changer in the field of search engines, largely dominated by Google? It is in any case the hope of Microsoft which would be in the process of attaching the services of the OpenAi chatbot, to make Bing the new flagship of the genre.
According to The Information, Microsoft and OpenAi are actually working on the subject, which could even know a first application at the end of March. The idea is therefore to make Bing more relevant in its responses thanks to the formidable efficiency of ChatGPT. In practice, the chatbot would provide the first response to Internet users’ searches, without the latter needing to be sent to any website.
For the other answers, Bing would keep its algorithm. Still, Microsoft must handle the chatbot with tweezers: not only does it still rely on a database mainly prior to 2021, but it also offers a lot of completely false answers.
“Code red” at Google
Microsoft nevertheless hopes to take advantage of OpenAi’s progress to improve its products. The Redmond group had also invested a billion dollars in 2019 in the startup to obtain the possibility of using its work.
In October, Microsoft also announced the integration of Dall-E 2, OpenAI’s artificial intelligence image generator, into the new application of its Office suite, Microsoft Designer.
According to New York Times, the management of Google would have activated a “red code” in December; a way of raising internal alarm about the future of the in-house search engine. If the latter still represents 90% of searches in the world, it is the advertising network that provides the major part of Google’s income. A possible decline in market share would therefore be a blow for the group.
