Completely turning the page on the pandemic, expectations in the Mother’s Day have undergone major changes this year, as revealed by a study of Kantar Division Worldpanel done last month.
This is how the most desired gift by the peruvian mothers this year it is a cell phone or a tablet (29.1%), displacing trips to second place (28.6%), unlike last year. In the third place of preferences are the textile products such as clothing, handbags and shoes (24.9%); followed by lunch or dinner (19.4%); and closes the top 5 gifts an appliance (15.6%).
Other interesting options continue on the list, such as a spa day or massages (11.4%); skin products such as perfume, makeup or creams (9%); a flower arrangement (7.7%); jewelry or costume jewelery (5.1%); and closes the top 10 a gym membership (4.1%).
Similarly, the cited study by Kantar it also reviews changes in preferences by socioeconomic status. For example, in A/B the three most anticipated gifts are a trip (34%); clothing, shoes or purse (25%); and a lunch or dinner (19%).
Meanwhile, in segment E a cell phone or tablet is the most anticipated gift by 5 out of 10 mothers, something similar to what happens in segment D (33% of preferences).
Finally, the survey also offers us an approach to the changes in gift preferences for the Mother’s Day depending on the region of origin.
Thus, in the Central region, the most anticipated gift is a lunch or dinner (32%); while in Lima the most desired is a trip (32%); and in the South, North and East of the country, the majority of mothers expect a technological gift (38%, 39% and 54%, respectively).
The study ‘Mother’s Day 2023′ It was carried out between April 26 and May 9 of this year, with a panel of 773 households, a confidence level of 95%, and a margin of error of 3.5%.
He Mother’s Day It is an emblematic date for the cosmetics industry because the sector actively participates in a large part of the offer with dynamic promotions and packs with attractive products in each sales channel.
It is for this reason that the Guild of Cosmetics and Personal Hygiene (Copecoh) of the Chamber of Commerce of Lima (CCL) estimates that, in this campaign, Peruvians will spend an average ticket of S/ 200 on beauty products, a similar amount to the previous year.
“Perhaps a greater expense was expected for these dates. However, current trade expectations are in a conservative scenario considering a depression in consumption as a result of the increase in the price of food and other products,” said the President of Copecoh of the CCL, Ángel Acevedo.
He added that to this is added that, unlike in 2022, consumers no longer have the liquidity of withdrawals from the AFP and the CTS.
In this scenario, the most preferred gifts in these celebrations will be fragrances, followed by makeup, creams, and body and facial lotions, whose prices vary according to the brand and presentation size. It should also be mentioned that these products are mostly imported (75%), our main supplier countries being Colombia and Mexico.
Likewise, Ángel Acevedo noted that the sales channels for beauty products are mainly concentrated in direct sales (catalog sales) and retail, while e-commerce has less participation.
The import of perfumes and chocolates, products that are most commercialized by the Mother’s Dayreported a significant increase in the first quarter compared to the same period in 2022, reported the Institute for Research and Development of Foreign Trade of the Chamber of Commerce of Lima (Idexcam).
“As of March of this year, the perfumes category, which includes perfumes, colognes, perfume waters, cologne waters and toilet waters, showed an imported value of USD 14.6 million, representing an increase of 28% compared to the imported value in the same period of 2022 (USD 11.4 million)”, stated the Executive Director of Idexcam, Carlos Posada.
