the communications group multimedia transferred its radio and television assets located in the city of Monclova, Coahuilato the enterprise Interactive Signal SA de CVwhich after this operation becomes a new player in radio broadcasting for this market of 250,000 inhabitants.
Monclova is the third most important city for Coahuila in terms of industry and attraction of foreign direct investment (FDI): 602 million dollars in 2022, and its human development index is the highest in the entire state, with a mark of 0.814 points in 2020. The city of Monclova is reached by the coverage of six digital television channels and by the signal of 17 radio stations, all frequency modulated.
multimedia sold an FM radio station and a digital television channel to Señal Interactiva, a company that already operated a radio station in the neighboring Plaza de Sabinas and that also has a concession to operate a restricted television network in the Arteaga markets , Ramos Arizpe and the capital Saltillo, according to the Federal Institute of Telecommunications (IFT).
This authority validated that multimedia sold television channel 33 XHMTCO-TDT to Señal Interactiva, with direct coverage over the Monclova and Castaños squares, and also consented to the transfer of the radio station XHCLO-FM 107.1 MHz. Señal Interactiva would now be in a position to offer a product of added value in the local market, such as informative content.
Television channel 33, now owned by Señal Interactiva, has coverage enabled to transmit up to a distance of 80 kilometers from its antenna in Monclova, while 107.1 FM can radiate up to a distance of 65 kilometers. In this way, Señal Interactiva could reach a potential market of 400,000 people in Monclova with its radio and television signals. Coahuila.
The companies did not indicate the value of the sale of these assets. The delivery of the spectrum concession to exploit the television channel cost multimedia 6.93 million pesos in 2017, while the radio signal meant an investment of 1.2 million pesos in 2018. The company also made additional investments in physical infrastructure to launch both frequencies on the air.
He Federal Institute of Telecommunications indicated that as a new broadcasting company, Interactive Sign it will have a concession of 8.3% of the spectrum holding in radio and will be the third operator in television under the same criteria.
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