Djurat Sherzad – Coaching & Consulting GmbH
Bad Vilbel
Business coach Djurat Sherzad supports coaches and experts in building a long-term profitable business. To do this, the professional relies on scaling in conjunction with proven strategies that lead to measurable success beyond the World Wide Web.
Coaches, trainers and consultants transform the lives of their clients. The experts support you in achieving long-cherished goals and finally fulfilling your heart’s desires. It is therefore not surprising why coaching services have enjoyed strong demand for many years. However, not every expert manages to market their know-how accordingly. Company coach Djurat Sherzad can confirm this: “Many coaches & experts don’t manage to regularly generate new customers.” One reason for this is the lack of functioning processes. “They do a lot through referrals, networking or cold calling. But they’ve never had any contact with online marketing.” In the digital age, this is fatal. Fortunately, professionals can transform their coaching business by recognizing the impact of their lack of online visibility and proactively changing it. In the following, Djurat Sherzad revealed which five mistakes coaches and experts should avoid in order to be successful online and to win over solvent customers for their offer.
Mistake 1: Not eliminating dubious legacy sites on the Internet
Inappropriate pictures, videos and posts on the web can massively reduce trust in a coach. Nevertheless, many coaches & experts underestimate how negatively dubious content really affects their current offer. In order to reach wealthy desired customers, it is therefore essential to optimize one’s own online presence and to free it from inherited burdens. In doing so, consultants should always ask themselves which points of friction can arise between their own offer and the image presented online, which may deter prospective customers. While photos and videos from everyday work with a serious appearance strengthen the offer, contaminated sites from youth or boozy company parties should rather be deleted.
Mistake 2: Being too perfectionist
Perfection may seem desirable, but in many cases it is not expedient. So the supposed perfectionism all too often stands in the way of the offer and in the worst case can even lead to the sabotage of one’s own offer. Instead of constantly wanting to further optimize, consultants and coaches should therefore focus on understanding the target group. Every coach should ask themselves what their target group needs in order to master the daily challenges and offer an appropriate solution.
Mistake 3: Advertise without a strategy
Another mistake is the random placement of advertisements. Anyone who proceeds here without a system and strategy is wasting time and money. “Many coaches then also implement the belief that ad placement via a certain network would not work. Of course that’s not true,” says Djurat Sherzad. In order for ads to work, a well-founded understanding of the target group is required. It is therefore once again a question of being able to identify and serve the needs of potential customers. On the other hand, your own assumptions are out of place if online advertising is to pay off.
Mistake 4: Overestimating yourself
Especially at the beginning, coaches should not overestimate themselves and start with advanced projects such as a YouTube channel or podcast. “Such topics not only require a lot of time, but also a sharp focus,” explains corporate coach Djurat Sherzad. “But they don’t ensure the best conversion.” Rather, these measures should only be implemented when the coach is already well positioned. Finally, advanced projects create additional points of contact that strengthen the already existing trust of the target group. In contrast, those who do not yet have a team should acquire their first customers organically, develop a solid understanding of the target group and develop a strategy for later paid advertising measures.
Mistake 5: Not communicating your own expertise to the outside world
All expertise is useless if nobody knows about it. A mistake that many coaches make is therefore not to convey their own expertise to the outside world. They believe that customers would automatically become aware of the offer – a fallacy, as Djurat Sherzad confirms: “One point of contact is usually not enough for the prospective customer to buy.” Instead, it is important to be present for the relevant target group and to become more approachable for them. To do this, consultants must test different options and find out which medium and which type of content delivery works best for them. In addition, negative beliefs about one’s own offer must be eliminated. Only those who trust in their own expertise can convince others of this.
Are you also a coach or consultant, would you like to present your offer to the outside world in a target-oriented manner in order to generate more sales and would you like a qualified expert at your side to support you? Sign up now Dyurat Sherzad and make an appointment!
Press contact:
Djurat Sherzad – Coaching & Consulting GmbH
https://djuratsherzad.de/
Email: [email protected]
Press contact:
Ruben Schaefer
[email protected]
Original content by: Djurat Sherzad – Coaching & Consulting GmbH, transmitted by news aktuell
