NVIDIA is making a somewhat unusual decision, since it is suggesting to manufacturers of GPUs to focus their efforts on supplying the laptop market in China instead of increasing the production of graphics cards for desktop PC. According to the HardwareTimes report, this measure arises due to the increase in orders for video cards by Chinese companies dedicated to the manufacture of laptops, which motivates this new direction.
This doesn’t mean the desktop GPU market is bad, as production remains robust across the board. Chinese market. The company’s strategy is focused on prioritizing increased production of Ada Lovelace chips designed for laptops, rather than continuing to invest in products that are facing challenges in their sales capacity, as is happening with the GeForce RTX 4090 and RTX 4080.
All this indicates that they focused on the production of the GeForce RTX 4070 and RTX 4060 video cards, as well as its variants, with the aim of integrating them into a greater number of portable equipment that will soon be available on the market. Furthermore, since some components can be reused, such as the GeForce RTX 4060 Ti chip being identical to the RTX 4070 laptop chip, manufacturers can easily adapt to this new trend.
VGA shortages by the end of the year?
Despite being a valid strategy for the market, NVIDIA could be creating a scenario where desktop graphics card shortages are a problem by the end of the year. The company’s recommendation could prompt manufacturers to invest more in the notebook market, potentially depleting inventory of PC products on the market.
In addition, there is a financial aspect at stake in this whole process, since the shortage of GPUs could continue to influence the high prices that are currently being seen in the market. With increased availability of graphics cards, there would be no justification for paying such high prices. However, with less supply, manufacturers could charge higher prices, which could become the new standard due to the limited availability of video cards on the market.
Fountain: hardware times
