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Through the digitization of the business, the goal is to increase turnover to 74 percent.
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62 percent use technology in their stores to make themselves known.
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It is estimated that the world this year will be digitized even more.
The world has gone completely digital, especially during the years of the Covid-19 pandemic, where technological offers predominated. In this sense, an investigation of the startup Wibo mentions how for this Valentine’s Day 2023, most restaurants are digitized to provide a better experience to their consumers.
According to data collected by the study ‘Study and Digitization of the Hospitality Industry’, the digitization of restaurants It has significant effects on improving the management and profitability of the business.
In this sense, digitization in restoration reduces 66 percent of the working time dedicated to manual processes, as explained by Last.app. Therefore, through the digitization of the business, the objective is to increase billing to 74 percent, in second position to make themselves known (62 percent) and as a third objective to improve profit margins (56 percent).
Likewise, another investigation by Last.app refers to the fact that restaurant management through digital tools allows more effective coordination, reducing costs and optimizing available resources.
And this digitization process can be done in different processes such as: sales, orders, promotions, customer acquisition, loyalty, e-commercedelivery, reservations, stockhuman resources, internal processes and management (invoices, accounting, etc.), among many others.
Restaurants go digital this Valentine’s Day,
On dates like February 14, sales increase in any type of business, especially in restaurants and stores. So in recent years this industry has benefited a lot from digitization, thus providing a better experience.
As explained by Danhalit Zamalloa, CEO and co-founder of the startup Wibo, this is because people today expect the same quality of experience that digital channels offer on-site. “speed, customization and efficiency”.
Given this, the gastronomic industry is advancing in the development of the hybrid experience, which mixes the best of digital and face-to-face.
Research indicates that “Today restaurants are advancing in this technological transformation. We have already seen it with the QRs to review the menus, a measure adopted more than anything due to the pandemic. But the issue goes much further. Currently, there are apps and software that allow unique and personalized services to be provided to diners”.
Therefore, within the technologies that we can find, is offering in person mobile ordering (order from mobile) from the table, without downloading an app, just by scanning a QR.
And the tools that only through an app people can pay, buy and withdraw with a 100% digitized service.
“These softwares allow restaurants to collect information about their customers, which then gives them the ability to offer personalized services,” he adds.
In the current market, there are already many brands in this sector that are digitizing both their well-known brands and their stores, As an example we have the fast food firm McDonald`s that offers a unique experience to its diners from digital restaurants.
And this is how Valentine’s Day is a unique opportunity to attract customers and, later, retain them, and for this, unique and current experiences are key.
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