Samsung is reportedly about to strike a deal to make Microsoft Bing the default search engine on its smartphones and tablets.
The race to incorporate the best AI features into web search has intensified. With the recent launch of Bing AI, powered by ChatGPT, Microsoft is giving Google a hard time. Just today Samsung plans to switch to Bing on its Galaxy phones and tablets.
Samsung’s decision to choose Bing as the default search engine for its Galaxy devices has sent Google into “panic” mode. As the daily says The New York Times, the search giant would be convinced that this decision is explained by the functions of IA. This is why he is working hard to integrate the “Magi” AI into his search engine and to propose a counter-project to Samsung.
If Samsung decides to stop using Google as its default search engine, it would jeopardize an existing contract between the two companies, worth around $3 billion a year.
What does Google do?
Caught off guard by Bing’s sudden rise to power with ChatGPT, Google came in late with its own artificial intelligence tool; “Google Bard”. Afraid of being overtaken again, Google is said to have accelerated the implementation of AI in its search engine with a new project dubbed “Project Magi”.
In order to offer a much more personalized search tool, Google would have devoted a large part of its staff to it. Probably in order to present a preview in time for the Google I/O 2023 event in May and win back favor with Samsung.
« Not every brainstorming session and project idea leads to a launch, but as we’ve said before, we’re excited to bring new AI-powered features to the search engine, and we we will give you more details soon Google spokeswoman Lara Levin said in a statement.
Bing, a threat to Google?
Bing, the search engine developed by Microsoft, was launched in 2009 as a direct competitor to Google. Since then, Bing has made tremendous progress and managed to gain market share, especially in the United States. However, Google remains the no. 1 in the world with 93% market share.
Over the past few months, Bing’s threat to Google’s search dominance has become more credible. This is thanks to the addition of technology from OpenAI, which has the ability to provide “ChatGPT” level responses to user queries.
Samsung’s move is the first possibility of a loophole in Google’s seemingly impregnable search business. While it was unclear whether Microsoft’s AI work was the primary reason Samsung was considering a switch after all these years, that remains the prevailing assumption within Google.
