While we know SEGA best for console and PC video games, the publisher wants to make a breakthrough that is not likely to please everyone.
Despite some failures or marketing problems (Sonic Frontiers), in recent years Sega has still managed to hold its own. Especially for more than 10 years thanks to its incredible breakthrough in PC video games with titles like Two Point Campus or Company of Heroes. And that’s not to mention big hits like Football Manager. However, the Japanese publisher has just made a takeover that could cause a lot of talk. Explanations.
SEGA sorts the checker
For the moment Sega is very little present in mobile games but this could well change since the publisher intends to make a nice check for 775 million dollars (it’s huge) for the takeover of Rovio Entertainment who we know to be behind the indisputable and undisputed success of Angry Birds.
SEGA will acquire Rovio Entertainment (Angry Birds) for approximately $775 million.
SEGA seeks to use Rovio’s expertise in games services to bring its “current and new titles to the global mobile games market” and expand cross-media opportunities.
A huge market to conquer for Sega
You read correctly, Sega wants to tackle the mobile gaming market. This can be understood, but it will obviously make people talk with the (legitimate) fear of seeing the publisher focus mainly on this type of production by abandoning the more traditional video game. In 2021 we could learn that mobile alone brought in more money than console and PC video games combined with no less than 52% of cash inflows. Starting from this premise, we can easily understand such a policy on the part of Sega. Note, however, that the three largest markets for mobile video games are China, the United States and Japan. Europe comes quite a long way behind. This takeover could therefore be a great opportunity to expand its empire in China and across the Atlantic.
Angry Birds is so adored by crowds that in addition to a movie adaptation in 2016, there are 3 amusement parks around the world. One in Finland (home of Rovio Entertainment), Great Britain and China. Enough to break the champagne in the premises of Sega because there is no doubt that this will make it possible to make substantial cash inflows. It remains to be seen now when all this will become profitable because $775 million is a heck of a lot. Meanwhile, fans of the publisher are desperately awaiting news of a potential Dreamcast Mini, a project officially dead for some time. But in the video game nothing is ever finished so everything is still possible.
What do you think of such a takeover from Sega?
