TikTok changed my life: The stories of Maykol Show, Susana Espinoza and Jeffrey Navarro

TikTok It is the application of the moment. The app not only keeps its users captivated with its irreverent content, but it has also launched different characters to fame who, thanks to their videos that went viral, now accumulate millions and millions of followers.

According to Hootsuite, in a study published on October 17, 2021, TikTok currently has 1 billion monthly active usersthe same ones that interact constantly thanks to the content creation tools it offers and an algorithm that turns even the simplest and most absurd video viral.

However, on the other side of the boom in TikTok there is a new group of influencers who have managed to earn the attention of this public and who have changed their lives in a positive way, without seeking fame themselves. In this special we will know the stories of Maykol Show, Susana Gonzales and Jeffrey Navarrothree users who started from scratch and who, thanks to the application, not only changed their lifestyle but also found a vehicle to achieve their goals.

Maykol Show He is one of the influencers who achieved fame as a result of his foray into TikTok. In an interview with Trome, he says that he decided to start uploading comedy and dance videos when the Government decreed a strict quarantine, around March 2020. With the passage of time, his humor was gaining ground among thousands of followers that later became more than 2 million, in less than a year.

“My account was born as a result of the pandemic. For reasons of life, I was fired from work, I was unemployed and I started my vegetable business. At the same time, I started making videos of TikTok, for fun at first to distract myself, I did not plan to have this impact that I have had. Thank God, I have many people who follow me, that did not happen because of something I wanted, but because of fate,” account Maykol Show.

In order to channel your success, Maykol decided to improve his positioning on the platforms and says that now TikTok has become his main work tool through advertising.

“Before, I did it for fun, but it has practically become a job, although many people don’t believe it, social networks become part of a job. I have had to take Marketing and Advertising courses to develop more on the subject. Currently, it is the future, social networks are the future of the world”, adds.

Maykol Show He has not only managed to help his mother with the popularity he achieved on TikTok but has also dabbled in TV, with a participation in the production ‘The Huamantangas‘, which was broadcast in the magazine ‘En boca de todos’. In this fiction she shared roles with Tula Rodríguez.

“I really like television, but I feel that on TikTok I can be more free. So TikTok, I choose TikTok. Here I can be more free and on television we have to limit ourselves a lot. On the other hand, on TikTok, jokes are more accepted by the public”indicated.

Susana Espinoza is another clear example that TikTok it can change lives if used in a positive way. This mother of a family began by sharing animal rescue videos and now, together with her family, she has become a star on the platform with her witticisms and lifestyle.

“We started this last year, in April or May, during the pandemic. Since they locked us up, we try to live together, to get along more, to show people a little bit that we can get along, even though we’re not always together. We wanted to show a bit of what we do, how we are, what are the dreams of my children, of me as a mother, of my husband, and people really liked that too much”, Mrs. Susana tells Trome.

According to the popular ‘tiktoker’, its platform began as a page of adoption of abandoned animals and soon her followers became curious about the rescuers, her and her children.

“We always picked up animals from the street and brought them home. So we start, showing that content. Where we live there is a corner where animals are thrown away, we wanted to show how we collected them trying to make people aware that they should not do that because the animals only had us. We picked them up sick, badly, here at home we had them and then we gave them up for adoption. When our videos start to go viral, people were always asking who were the people behind itbecause we did not show ourselves, my voice came out and the animals, and that is where we decided: we are going to make ourselves known and now show what we do apart from helping animals and there we involve the whole family”, he adds.

Although not everything has been rosy on the platform, Susana Espinoza decided to stay current after trying to delete her account twice due to attacks from her detractors. SHowever, she acknowledges that the app has helped her stand out in many ways, and she is very grateful for it.

“TikTok changed my life, it changed our lives a lot. We continue to live in the same place, but it did change us a lot because really, many people identify with us because we are people who get ahead day by day, we do not have any savings, we are not wealthy people, we struggle to get ahead every day like many people here in Peru and really entering this platform has helped us a lot, a lot, in one way or another. I feel very grateful to the public, to the people who really appreciate us.” points out.

Jeffrey Navarro also rose to fame with TikTok. His goal was always to prioritize education over any other type of personal benefit and he achieved it through effort. His didactic way of sharing mathematical knowledge made the professor from Piura gradually find an audience that sympathized with his proposal.

“In March 2020 I upload my first video. To my surprise, he had quite a bit of interaction. My goal was always to help. My start was due to the pandemic, although it is true it was a calamity, let’s say that we can also see it on the other side, as an opportunity for learning as well”tells Trome.

Although TikTok It is seen as a platform commonly known for storing a large archive of videos of dances, humor and other trends, Jeffrey Navarro considers that there is also a select audience that seeks to learn on the platform.

“TikTok has changed my life in every way. I have to thank a lot for the exposure it gives me, especially for education, because its platform serves to impact the lives of students. I have finished a master’s degree, I plan to get into a doctorate, continue to progress and one of my goals is to teach at a university, I am preparing myself. I also want to publish a book”it needs.

Thanks to TikTok, Jeffrey Navarro has not only managed to improve his lifestyle through alliances with different educational brands, but the platform has also “rewarded” him with a nomination for the TikTok Awards 2022in the ‘Fav of knowledge’ category, thus being one of the two Peruvians who participates in this award.

“I am glad that of all the educational accounts they have looked at mine, I am very flattered. I am the only account within the nominees that is mathematics, in Peru also, within the field of education. My family is happy too”, commented Jeffrey Navarro a Trome.