He Real Madrid It belongs to that very select list of sports teams that have spread across the five continents. Millions and millions of people know the club and its history, and its fans already number in the hundreds of millions, specifically 600 million.
A story that they know through sport, but that now they can enjoy with succulent dishes, and that is This same month of October, Real Madrid, together with Grupo San Pablo, will open their first restaurant. This comes as a result of the birth of a new restaurant chain, UNO By Real Madridwith which they want to expand the Real Madrid brand throughout the world with an innovative concept, the ‘fast casual’, with “quality restoration”, and with the objective of “getting together to watch the games and purchase official Club products”.
Your first restaurant will open in Mexico City
Football unites, and the club wants its fans to join together now to enjoy this sport and Real Madrid while having lunch or dinner. For now, The first location will open this October in Mexico City with the mission of being an international benchmark in this type of restoration, where the main value is the quality of the products they will offer.
A restaurant brand that, as Real Madrid points out, is associated with the values of the entity, such as “improvement, leadership and continuous struggleand on the occasion of the launch of this restoration concept, the campaign has been created ‘Hungry for more’”.
A campaign in which reference will also be made to all the club’s successes, where the opening of this first restaurant is announced, and with which they seek these new triumphs as a club and as a brand.
