It’s been “a long time” since Twitter and Elon Musk changed their policy on certifications. After a hectic end to the year on the Twittosphere, users had seen a new collection of colored and paying badges arrive on their social network. Today, we learn that the golden certification, reserved for companies, will cost them $1,000 per month.
We do not yet know when the measure will be effective, but the decision seems to have been taken by the management teams of Twitter : it will cost soon $1,000 per month to businesses to be matched with a golden certification. An astronomical sum for some revealed in an email having leak on the social network during the weekend. We also learn in the latter that another feature for businesses will also become payable in the near future.
Recently available, business affiliate accounts, that is to say allowing employees to display next to their name, thanks to a small logo, the company for which they work, will now also cost them $50 per month and per account. A second surprise which is however fully in line with the marketing strategy of the owner of Twitter.
To read : Twitter: Elon Musk wants to sell usernames to make money
An exorbitant price necessary to save Twitter from the crisis?
Elon Musk has indeed not hesitated, since his arrival at the head of Twitter, to upset the traditional rules of free social network. Many existing features have become paid. The most famous of them is undoubtedly the blue certification, which is now paid for by Twitter at $8 per month.
All of these policies have a clear objective: to reduce the debt of the social network quantified today at more than $12.5 billion. Beyond these new sources of income which should improve the economic health of Twitter, many managerial changes have also been talked about in recent months. The massive layoffs of social network employees or the abandonment of certain Twitter offices in the United States would have allowed Elon Musk to make, again, valuable savings.
Source : theverge.com
