In December 2022, one in three French people planned to try “Dry January” (“dry January”) without alcohol for the first thirty-one days of the year, according to an Ifop study. We’ll soon know how many held up, but halfway through, it’s clear that the water/soda/fruit juice combo is starting to get boring. Do not panic, the offer of non-alcoholic drinks has grown so much in recent years that there is now something for everyone.
Dry January: life without alcohol, is it possible?
“When I started in the sector in 2019, there was not much and almost no “made in France” product. Today, we market dozens of delicious and innovative products and the box is experiencing double-digit growth.”says Jean-Philippe Braud, founder of Mouth of Joy, which only selects and distributes 100% “alcohol free” drinks. An entrepreneurial bet born on the occasion of a first “Dry June”, when the young man found himself faced with this question: “What do we drink, when we don’t drink? »
Beers that take off
In this time of great excitement for his small business – “our Christmas to us! » -, Those are the beers who are most successful. All brands, plus mainstream to the most artisanal, now offer alcohol-free versions. And the market takes off: if the “alcohol free” versions represent only 3.7% of the volumes of cervoise sold in large
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