Adobe will bring the capabilities of Firefly, its technology with generative artificial intelligence, to create videos. The company announced that the model will help in the preparation of audiovisual content, allowing it to adjust colors, create sounds and generate animations based on text descriptions.
Adobe Firefly was introduced in March 2023 as an image generating AI, but apparently that’s just one of its capabilities. On Monday (17), the company showed how the model will help video editors to refine content in Premiere Pro very soon.
Unlike the automated AI-powered editing tools also featured at the event, Firefly’s integration with Premiere Pro would help the creator bring their creative vision to the material — almost like a content refinement, so to speak. The tool will make it easier for the editing professional to switch between visual styles, concepts and other production details.
Text-based video editing
According to Adobe, Firefly in Premiere Pro will allow you to change the color palette, weather, lighting angle and other specific details of a scene, create sounds and music to evoke specific feelings, generate styles and animations for fonts and illustrations, as well as use scripts as prompts for viewing scenes and creating storyboards.
All modifications can be applied with a text description, as Firefly is able to interpret user descriptions. In video, the company showed a professional asking the AI to change the time of day to sunset, modifying the entire composition of the scene.
In addition, artificial intelligence will also serve as a “copilot” during editing work. The template will feature tutorials and interesting tips that can help the content creator spice up the material and speed up the editing development.
cloud launch
Firefly is an artificial intelligence engine that is quite demanding in terms of hardware resources, so it will be accessed through the cloud. According to Adobe, the technology will be present exclusively in the editing tools of the Creative Cloud ecosystem.
