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Amazon achieved a new record in its turnover last year by exceeding 500 billion dollars.
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Amazon was founded on July 5, 1994 in the United States.
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Bedrock is the name of Amazon’s new generative AI.
Amazon has joined the race for artificial intelligence (IA) in a way that is different from what is conventional and that is that his proposal is novel since it is not a chatbot its own, but rather its objective is that with it developers can create and customize new AI tools with which text or images can be generated, so this decision is mainly intended for companies and developers.
Amazon Inc.
Amazon is currently the world’s leading retail brand. The American e-commerce company was founded in 1994 in Seattle, began selling books on the Internet and gradually expanded its catalog until it became what it is today. Its wide offer ranges from toys to technological goods, fashion and cleaning items, among others. Among its most successful products are its ebook (Amazon Kindle), as well as its smart speaker (Alexa) and its cloud computing services (AWS). Its turnover set a new record in 2022 by exceeding 500 billion dollars.
It is well known that unlike other businesses, Amazon managed to position itself in the market in the best way with the arrival of the COVID-19 pandemic.
The rise of trade electronic maintained good impressions since the confinement due to mobility restrictions and the closure of numerous physical establishments, so Amazon was the most requested online store worldwide.
Amazon enters the world of AI with the proposal to create its “own chatbot”
Amazon has a different proposal to present to its new generative AI since it will have two new language models in its cloud platform, Amazon Web Services (AWS) will allow its clients to develop their own bots according to your needs.
The new platform will be called “Bedrock” which will be able to access language models of Anthropic y AI21.
Amazon He comments that he will focus on taking care of the protection of business privacy and it is that OpenAI’s ChatGPT has been pointed out for neglecting this detail and it is partly the reason why Italy prohibited the use of this technology, which is why Amazon presumes that both companies and developers will be able to customize the way the models operate, in addition to the fact that no data will be used to train their prototype. He also disclosed that CodeWhisperer its programming assistant will become freely available to developers.
Some startups they have already lined up to create AI models that can be used by apps and services, with this new strategy Amazon will not directly participate in the fight between generative AIs, however it will help others create their own alternatives to ChatGPT.
Amazon released “Bedrock”, a generative AI toolkit for chat, text and image.
It has access to foundational models from AI21 (Jurassic-2), Anthropic (Claude), Stability AI (Stable Diffusion) and Amazon (Titan).
Amazon (10.1k) actually has more AI employees than Microsoft… pic.twitter.com/iufKt4X8fE
— Trung Phan (@TrungTPhan) April 13, 2023
Amazon’s entry into the world of artificial intelligence through its new bet reveals the potential of this technology to revolutionize various sectors of the industry. The company is investing in AI in order to improve its customer experience and increase its operational efficiency. While much remains to be explored in this field, Amazon’s initiative is a significant step in the right direction and may have important implications for the future of human-technology interaction.
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