While ChatGPT and its congeners are bursting the screen, Amazon wants to exploit generative artificial intelligence for Alexa. The Web giant plans to refine its language models to make its voice assistant much more complete and responsive.

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Before the rise of generative artificial intelligences, Alexa was a gondola leader in the personal assistant market. But the emergence of ChatGPT, Bing Chat and others seems to have made it outdated. Moreover, Microsoft did not hesitate to qualify Alexa, Siri and Cortana as “beasts like pebbles”. However, Amazon’s voice assistant has not said its last word…

In internal documents revealed by Business Insider, we learn that Amazon plans to revolutionize Alexa by leveraging its internally trained language models for many years. In addition to the Alexa Teacher Model, which has already been used for a long time, the e-commerce giant is working on other more ambitious models that will make Alexa “more proactive and conversational“, according to a spokesperson.

Read > Amazon: bizarre, creepy, Alexa makes the dead speak

Alexa will become more conversational like ChatGPT

The user must have the feeling of interacting with “an entity that thinks instead of digging information from a database”. Concretely, the Echo speaker assistant will be able to create personalized content at the request of users.

For example, a child can ask Alexa to tell him a story. By using his camera, the assistant will be able to include the young user’s plush in his plot. It will also be able to project images created by the AI ​​to illustrate the story.

Alexa’s skills will greatly expand. The personal assistant will also be able to identify a series based on the parcel information that you provide. He will then be able to give you interesting recommendations and even subscribe to the streaming platform that broadcasts the program.

In addition, its language models will allow it to generate a personalized range of the day’s key information. Alexa will also offer you to go further by developing a particular subject. As you will have understood, the company does not want to let the AI ​​train pass. In addition to Alexa, Amazon has just launched its Bedrock service, which offers various generative AI models.

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