The computer sales industry is not exactly going through its most successful moment, after years of prosperity thanks to physical isolation. Apparently Manzana He knows this and perhaps that is why he has started his most recent project to improve his catalogue: launching the first Macs with a touch screen.
We are dealing with a company that throughout history has distinguished itself by squeezing the most out of its hardware and software capabilities before implementing major changes.
We have seen it more clearly in the case of the iPhone, where for example it used the exact same rear camera for more than six years before updating the power of its lenses with the iPhone 14.
There is a similar story with all the drama of its connectors, where they continue to use Lightning ports when even international regulations in some regions of the planet have already made the use of USB-C mandatory.
This is how we arrived at this peculiar scenario, where the boys from Cupertino were the ones who saw their 2022 sales average decrease the least, but outside of the power of the M2 processor there is an area in which the firm has stagnated.
Apple Develops Its First Touchscreen Macs Apparently
mark gurman is a reporter with a long history of leaks and reports that end up being true regarding the development and launch of Apple products.
Not in vain has he become the exclusive reporter of Bloomberg for that topic and in his most recent article the boy affirms that within the company they are actively working on the development of the first Macs with a touch screen.
There is still considerable mystery as to which model would be the first to receive this upgrade that has been around for years, if not decades, in the desktop and notebook PC market.
The confusing and speculative point in the report is that it talks about the development of this technology for “non-portable” devices, such as the iPad or the iPhone.
But the use of that description raises the question whether what we would see then would be a desktop Mac and not a MacBook with a touch screen.
In the past Steve Jobs negatively qualified the idea of developing such products, stating that the idea of a laptop with a touch screen was “ergonomically terrible.
So if this report is true, everything would indicate that Apple’s aesthetic philosophy would be changing.
