- Spotify lands on BeReal
- The French social network was looking for something new
- From now on, users will be able to share their favorite music
For several months, BeReal has imposed itself in the daily lives of users, even threatening TikTok or Instagram. As the French social network begins to show signs of decline, BeReal has a sense of timing and is launching a brand new feature… which is going to make some noise!
From tomorrow, when it’s time “to be real”, users will be able to add music through Spotify to their post. A bit like what is possible to do on Instagram stories, it seems. This is a long-awaited integration that will provide even more authenticity. And this sincerity represents the very heart of BeReal.
By focusing on authenticity, BeReal limits itself. Difficult to offer regular news to users without denying its identity. But the social network has more ideas. We imagine that the partnership between BeReal and Spotify has been in the works for several months. What better way to boost authenticity than by posting the music or podcast we love when it comes time to pick up BeReal?
This announcement is timely. Indeed, after a period of massive enthusiasm, the social network seems to be running out of steam. A priori, the number of monthly downloads of BeReal has been declining since last school year while users are less and less present at the daily meeting of the application. By adding such an interesting novelty, BeReal should regain some momentum, attract many curious people and bring back tired users.
Recall the simple principle of BeReal: users receive a notification at a random time of day and must post a photo taken with the front camera and the smartphone camera within three minutes. Now you’ll know what your friends are doing…and what they like to listen to. The unprecedented integration of Spotify on BeReal should surely bring that little something that the social network lacked to continue its ascent…
© BeReal
However, the press release remains rather vague: will it be a question of posting the music that we listen to when taking the BeReal and of having, therefore, to assume our musical tastes until the end? In this case, it will really be about authenticity.
How does the BeReal Spotify integration work?
This addition of Spotify on BeReal should be done quite simply. You will need to link your Spotify account to your Bereal account directly from the French social network. To do this, simply press the music icon before your publication or go to the application settings and in the Music option.
All you have to do is share the songs or podcasts that make you vibrate. Users will be able to open the music directly on Spotify. For the moment, this integration of Spotify with BeReal will be available in Canada, Mexico, Australia and Brazil. But it is certain that France will benefit from this new functionality in a very short time.
