Beyonce He not only dominates singing and show business in general: he also dabbles in shoe design. The Queen will launch, together with Adidas, the New Ivy Park Top Ten 2000, Available from this week.
It also constitutes a new alliance of Adidas with another music figure, after the disaster starring Kanye West in 2022, which ended with the dissolution of the contract between the two.
Through Ivy Park, the singer’s company, Beyoncé had released Adidas sneakers in 2021 and 2022. This year it’s time for the New Ivy Park Top Ten 2000, a reissue of a model originally worn by Kobe Bryant.
Beyoncé’s sneakers use various elements of the Adidas Top Ten 2000, but with added details for this year.
This is Beyoncé’s Adidas New Ivy Park Top Ten 2000
As it explains Hypebeast, its design of the past meets the future, featuring upper layers that blend with curvy overlays, made of leather.
Its heel has a wrinkled TPU piece, made with suede.
The tongues of the Adidas New Ivy Park Top Ten 2000 come from the classic Samba, but with the Ivy Park brand. The speckled laces are also added.
While, its zigzag sole units are bathed in shades of orange, characteristic of the Ivy Park brand.
The Ivy Park Story
This company was born in 2016, co-founded by Beyoncé and Sir Philip Green in New York. ivy parkwhose name comes from the singer’s daughter, Blue Ivy Carter, and Parkwood Park, specializes in sportswear.
His tie-in to Adidas could easily outsell Kanye West’s Yeezys, according to Matt Powell, an analyst at the NPD Group.
Hence, we are witnessing another huge moment in sneaker history, following the rise and fall of the Yeezy brand: the consolidation of the collaborations between Adidas and Beyoncé.
But Ivy Park also had its episodes of controversy. Green, co-founder of the company, He was accused of sexual harassment and racial abuse: he ended up selling his part to Beyoncé in 2018.
Times have changed, and the brand It has been on the rise ever since.
